After the recent JC Penney link building incident, it looks like Forbes has been notified by Google to have unnatural links on their website. One of the Forbes team posted the message on Google Webmaster Central which can be seen here.
Dear site owner or webmaster of http://www.forbes.com/,
We’ve detected that some or all of your pages are using techniques that are outside our quality guidelines, which are available here: http://www.google.com/support/webmasters/bin/answer.py?answer=35769&hl=en.
Specifically, look for possibly artificial or unnatural links on your site pointing to other sites that could be intended to manipulate PageRank. For more information about our linking guidelines, visit
We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please visit https://www.google.com/webmasters/tools/reconsideration?hl=en to submit your site for reconsideration in Google’s search results.
If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support: http://www.google.com/support/forum/p/Webmasters?hl=en.
Google Search Quality Team
1600 Amphitheatre Parkway
Mountain View, CA 94043
An example of the links as found by Michael Arrington were on the “ebusiness” page.