Back in November of 2010 we saw “local product search” being trialled in the US. Google paired up with 70 top retailers to gain access to local store inventories, so that within the product search the local availability could be seen.
On Tuesday Google announced that merchants can now include local products on their places page. Hopefully this will encourage some regional and smaller retailers to make their data available online.
Please note, this is still unavailable for Google.co.uk as it’s only recently that large UK retailers have engaged with Google to provide access to this type of data.
Below is an example of what you can see in the US:
It will be interesting to see if this affects online sales as users might be willing to travel to buy the product locally rather than make a purchase online. We may see more “collect and reserve” transactions occurring also.