Google Local Product Availability Search ::

Back in November of 2010 we saw “local product search” being trialled in the US. Google paired up with 70 top retailers to gain access to local store inventories, so that within the product search the local availability could be seen.

On Tuesday Google announced that merchants can now include local products on their places page. Hopefully this will encourage some regional and smaller retailers to make their data available online.

Please note, this is still unavailable for as it’s only recently that large UK retailers have engaged with Google to provide access to this type of data.

Below is an example of what you can see in the US:

search1 Google Local Product Availability Search

If you then click on the “Nearby stores” you are taken to the Google Products pages below:
search2 Google Local Product Availability Search

It will be interesting to see if this affects online sales as users might be willing to travel to buy the product locally rather than make a purchase online. We may see more “collect and reserve” transactions occurring also.

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2 thoughts on “Google Local Product Availability Search ::”

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