4 Social Media Strategies You Can’t Ignore
Social media is crucial to the success of any company’s digital marketing strategy.
To help you out, we have put together 4 strategies that will effectively improve your organic social media marketing and help you manage your social channels and content calendar.
Create a weekly/monthly content calendar
A content calendar is more than just a tool to help grow your business. It will keep your content marketing well-organised and trackable. It will also help you with prior brainstorming, which not only saves you from last-minute, rushed planning but also helps you produce content consistently.
If you haven’t done so already, creating a content calendar across all your monthly platforms with a post for each day will help you stay organised.
Depending on what works best for you, draft your content calendar at the beginning of the month or the beginning of the week.
A content calendar is elementary to set up using a Google Sheet or even a downloadable one you can add to.
Here are just a few tips to help assist you with your content planning:
- Note national days which are relevant to your business
- Add personal content of your team… videos work the best!
- Use high-quality imagery
- Hook on to relevant hashtags to increase your reach
- Aim for at least 3 posts a week
- Always include a call to action
Schedule your content
It can become overwhelming to manage multiple channels, especially when you have regular content going out.
Scheduling on a third-party tool such as Hootsuite will make your life a little easier. It allows you to post across many channels at the same time and to optimise the time you would like to publish the content.
Putting all your posts in a scheduling tool will be a huge weight off your shoulders, as it does all the work for you.
Always use hashtags
A hashtag is a label used on social media to help users find posts or information with a theme or specific content.
While using hashtags on all social media platforms is helpful, they typically work best on Twitter, Instagram, YouTube, and Pinterest.
Using relevant hashtags to your industry and trending topics will help you get noticed by the right people and, in return, will boost your engagement.
Don’t ignore analytics
It’s important to accurately track and measure your social media marketing efforts to ensure the best results. According to Forbes, 44% of businesses do not measure their social media ROI at all, meaning they cannot understand if their strategy is working.
To simplify the tracking process, we have identified key metrics that are important to track:
- Reach and engagement on Facebook
- Impression, retweets and mentions on Twitter
- Clicks, impressions and interactions on LinkedIn
- Likes, comments and mentions on Instagram
You should check these metrics weekly, or at least monthly, to determine when and if you need to change your social media approach to improve your results next month.
For more tips, follow us on social media for new content daily. Do you lack time for social media marketing? Contact our team today to discuss how our digital solutions can help.