The benefits of email marketing Email marketing has consistently delivered a high return for businesses of all shapes and sizes, but what makes it so effective? It’s affordable Email marketing is incredibly cost-effective compared to other channels. You don’t need to print anything or pay for advertising – at the very most you may need…
Web design vs. Web development – Do you know the difference? Many of the people we talk to use the terms ‘web design’ and ‘web development’ interchangeably, but the truth is that the two terms refer to totally different disciplines within the process of creating a website. Website design A Web Designer will create the…
The reasons why your small business needs a website Should your small business have a website? In short, yes. Many small businesses are still not using the Internet to conduct business. In fact, according to a global survey commissioned by GoDaddy, 59% of ‘very’ small companies did not have a website. We found this astonishing….
Google Chrome introduces a new QR Code extension. Here are three easy steps to use it: Google recently introduced a new feature to Chrome that allows users to generate QR codes for any website URL. This feature is available on the most recent Chrome 88 update from January 2025, which included the new feature and…
The perfect way to structure a blog to engage the audience Are you ready to wow your blog readers, rank in search engines and boost social shares of your content for more visibility? But with almost 10 million blogs published daily, how do you stand out? Our team has compiled our top tips to ensure…
15 SEO myths we should all leave behind in 2025 Here at VCM, we know how important SEO is for you and your business, but many myths and assumptions accompany it. In the points below, we pick up on some of these and debunk them for you so you’re not wasting time on things that…
5 tips for your 2025 marketing plan We know – we were celebrating the start of summer only yesterday! But as 2024 draws close, now’s the best time to start planning for 2025. It’s vital to put together a plan earlier rather than leaving it to the last minute to ensure your business’s marketing success….