Insert Random Image to Signify Success In The Search Rankings Google has come out fighting in 2022 with Penguin, copious amount of Panda Updates and punishing low quality sites with Exact Match Domains (EMD’s), all things to keep the SEO’ers out there, on their toes. And all signs point to 2023 continuing in a similar…
Web typography has progressed fantastically over recent years. With the support of OpenType features growing and responsive fonts being developed, we are able to produce beautiful sites which users can access from anywhere, on any device they wish. Recently, Nick Sherman talked at Ampersand Conference about a further exciting development in web typography that will…
Search Engine Optimisation takes many forms, from quality content marketing to outright spam and everything in between. It can be tempting to fall for marketing rhetoric such as “get to the top of Google in one day.” The difference between white hat SEO (good marketing) and black hat SEO (bad marketing) is a simple distinction…
If you happen to be amongst the many that have been hit with an unnatural links notice, it’s highly likely that you have experienced a range of emotions when thinking about the recovery process. Many of us initially start off in a state of denial trying to kid ourselves about creating a clean back-link profile…
So in the world where smartphones and tablets reign supreme, us technology junkies know that it doesn’t take much for today’s trends to become yesterday’s news. Considering this, I’d thought I’d look at the next potential trend on the horizon – Wearable Technology. How else could you make technology more integrated in everyday life!? Of…
If you, like millions out there, have an online business, you will know that there have been significant changes recently in the way Google ranks websites. There has been a major update last month and there have been (as usual) winners and losers to this change. I’ll discuss some things that you can do to…
UX forms multiple skillsets into a practice – user research, behaviour analysis, testing, wireframing and design – but a growing discussion point is how we can use motion to re-enforce and support a user. By giving indications of interaction and creating moments of delight, we can guide a user through a process efficiently and encourage…
We strive for great content; it’s what we all should strive for on our own sites. This past month, I had the chance to attend an Econsultancy course on Digital content strategy, something that is increasingly finding its way into the world of SEO. Gone are the days when an SEO can come along and…
Students today have a harder time with their future career prospects than ever before. As a consequence of the increased number of graduates, there is now a much higher standard of competition when it comes to finding employment. Many graduates are also unsure of the career path that they want to take, and as a…
In marketing copywriting, digital or otherwise, clarity is everything. The message being delivered to customers can be response-provoking, honest, informative, entertaining, relevant, meaningful or all of the above, but clarity is vital. If the reader doesn’t understand the message, they won’t respond to it in the way you intend them to. It’s easy to get…