So in the world where smartphones and tablets reign supreme, us technology junkies know that it doesn’t take much for today’s trends to become yesterday’s news. Considering this, I’d thought I’d look at the next potential trend on the horizon – Wearable Technology. How else could you make technology more integrated in everyday life!? Of…
If you, like millions out there, have an online business, you will know that there have been significant changes recently in the way Google ranks websites. There has been a major update last month and there have been (as usual) winners and losers to this change. I’ll discuss some things that you can do to…
UX forms multiple skillsets into a practice – user research, behaviour analysis, testing, wireframing and design – but a growing discussion point is how we can use motion to re-enforce and support a user. By giving indications of interaction and creating moments of delight, we can guide a user through a process efficiently and encourage…
We strive for great content; it’s what we all should strive for on our own sites. This past month, I had the chance to attend an Econsultancy course on Digital content strategy, something that is increasingly finding its way into the world of SEO. Gone are the days when an SEO can come along and…
Students today have a harder time with their future career prospects than ever before. As a consequence of the increased number of graduates, there is now a much higher standard of competition when it comes to finding employment. Many graduates are also unsure of the career path that they want to take, and as a…
In marketing copywriting, digital or otherwise, clarity is everything. The message being delivered to customers can be response-provoking, honest, informative, entertaining, relevant, meaningful or all of the above, but clarity is vital. If the reader doesn’t understand the message, they won’t respond to it in the way you intend them to. It’s easy to get…
Firstly, for those who don’t already know, what is responsive web design? A responsive website responds to the size of the web browser that is viewing it and delivers the appropriate output for that browser size. Rather than a having a separate site designed for mobile devices, this approach uses one site but specifies how…
Best Ecommerce Platforms for Small Businesses One of the big advantages of ecommerce is that it is affordable and can be used by any business, even if it is relatively limited in scale and has only ever operated in-store in the past. There are a wide range of affordable and easy-to-use (especially useful if there…
Whilst working on a client’s website based on WordPress, I found it pretty inconvenient that I had to manually crop many images to be used before uploading them into the CMS. I could have used WordPress itself to crop the images but by default, it crops the registered image sizes from the centre of the…
What is CRO? What it is about, is optimising human experiences with your brand. That’s because, today, we live in an experience economy. A good experience can make you an advocate for a brand, whereas a bad one can leave you a bloody nose and an overwhelming sense of having the moral high ground. So,…