So, X (Twitter) have released a beta for Conversational Ads. But what is a Conversational Ad? And will it create conversation between a brand and its followers? Let’s start with, “what is it?” To quote X (Twitter): “These formats, exclusive to X (Twitter), make it even easier for consumers to engage with and then spread…
I attended a great talk about the importance of body language in business and life in general. She reminded me that over 60% of the way we perceive someone is through their body language rather than what or how they say something. One of the questions she posed was why radio works when there is…
Summary: Tips and ideas on writing content for your website. Writing content for your website is never easy. Companies and, in particular, small businesses, have a certain knack of delaying their literature when it comes to their website. For so many businesses the problem is what to write about. Many a tradesmen hit a type…
Insert Random Image to Signify Success In The Search Rankings Google has come out fighting in 2022 with Penguin, copious amount of Panda Updates and punishing low quality sites with Exact Match Domains (EMD’s), all things to keep the SEO’ers out there, on their toes. And all signs point to 2023 continuing in a similar…
Web typography has progressed fantastically over recent years. With the support of OpenType features growing and responsive fonts being developed, we are able to produce beautiful sites which users can access from anywhere, on any device they wish. Recently, Nick Sherman talked at Ampersand Conference about a further exciting development in web typography that will…
Search Engine Optimisation takes many forms, from quality content marketing to outright spam and everything in between. It can be tempting to fall for marketing rhetoric such as “get to the top of Google in one day.” The difference between white hat SEO (good marketing) and black hat SEO (bad marketing) is a simple distinction…
If you happen to be amongst the many that have been hit with an unnatural links notice, it’s highly likely that you have experienced a range of emotions when thinking about the recovery process. Many of us initially start off in a state of denial trying to kid ourselves about creating a clean back-link profile…
So in the world where smartphones and tablets reign supreme, us technology junkies know that it doesn’t take much for today’s trends to become yesterday’s news. Considering this, I’d thought I’d look at the next potential trend on the horizon – Wearable Technology. How else could you make technology more integrated in everyday life!? Of…
If you, like millions out there, have an online business, you will know that there have been significant changes recently in the way Google ranks websites. There has been a major update last month and there have been (as usual) winners and losers to this change. I’ll discuss some things that you can do to…
UX forms multiple skillsets into a practice – user research, behaviour analysis, testing, wireframing and design – but a growing discussion point is how we can use motion to re-enforce and support a user. By giving indications of interaction and creating moments of delight, we can guide a user through a process efficiently and encourage…