With Instagram’s new release of IGTV announced on June 21st, everyone thought this would be the hot new trend. Well, their moment in the spotlight didn’t even last 24 hours before YouTube stepped in and announced their new features at VidCon in California. So what is IGTV? Instagram TV is the latest feature Facebook (owners…
What is a CMS? A Content Management System, or CMS, is online software that allows you to create and manage content on your website from a user-friendly platform with absolutely no specialist programming knowledge. In a nutshell, a CMS makes managing a website super easy for individuals of all technical levels – from IT gurus…
Why LinkedIn? LinkedIn is a social media platform used for B2B purposes. It focuses primarily on the professional side of your business. LinkedIn is the perfect platform to showcase if you are a start-up or small business looking to expand your network of contacts and show people what your business is about. Social platforms such…
At the frontier of the digital world, Google is constantly updating its search engine and algorithms to reflect the needs of today’s average online user. The majority of online activities are now carried out on a mobile device. Therefore, it is no surprise that Google is actively developing their services to cater to those…
SEO vs Google Ads When planning your digital marketing strategy, it is crucial to consider both SEO and Google Ads to decide which is best for your business—or whether you should do both. What is SEO? Search engine optimisation (SEO) is optimising your website to show prominently in Google’s organic search results. Websites on the…
The future of voice search for businesses Voice search is a speech recognition technology that lets users search queries based on voice commands. It has become popular among Amazon Echo, Amazon Alexa, Siri, Cortana, and Google Assistant. The technology uses audio recognition to understand what users are saying accurately. It is clear that technology is evolving…
Here at VCM, we know that the news of yet another Algorithm shaking up the world of social media has left businesses feeling slightly deflated. It is true. Facebook has planted a new algorithm, and when we started to relax a little, we didn’t want to be the bearers of bad news, but this change…
How to engage your Instagram followers with stories We’re forever told that engagement is the most important thing to strive for when marketing your business on social media. But getting engagement on Instagram is hard, right? Especially when Instagram’s algorithm only shows your posts to about 10% of your followers. Step forward, Instagram Stories! With…
Google’s page experience update for 2025 It’s no secret that Google wants business owners to design their websites with the end-user in mind. However, in 2025, this will no longer be just guidance but a signal for ranking well in their search results. What is Google’s page experience update? Google’s Page Experience signal judges web…
How will Instagram hiding ‘likes’ affect my social strategy? You may have already heard that Instagram has expanded its trial into hiding ‘like’ counts to seven new territories, including Australia, Ireland and Japan, suggesting that the change may be rolled out worldwide soon. The motivation behind this test is to curb what Instagram describes as…