How will Instagram hiding ‘likes’ affect my social strategy? You may have already heard that Instagram has expanded its trial into hiding ‘like’ counts to seven new territories, including Australia, Ireland and Japan, suggesting that the change may be rolled out worldwide soon. The motivation behind this test is to curb what Instagram describes as…
Landing Pages Not Working or Converting? Designing your website and getting it up and ready to be seen by potential customers is a thrilling experience, especially if you receive a lot of paid traffic. However, it can be quickly demotivating when those same users do not convert. Trust us, we know. As websites have the…
Copywriting is Part of SEO If you want to rank number one in Google, stop stuffing your content with keywords and copying topics and questions from your competitors. Try something new One of the major problems with the internet is that SEO is often seen as a simple process in which you identify a keyword…
Google, as We Know It, Will Change Google is an advertising company. Search is its vehicle for showing adverts on its Google.com platform and YouTube. But there is one problem. More and more advertisers are leaving Google Ads. As of Q4 2023, Google’s earnings have grown 3.35% yearly. Ad revenue is up 11% yearly, but…
How to Tell if Your Website Is Effective Core Vitals is just a guideline for creating a user-centric website. More. The first question every business should ask is, ‘How effective is your website?’ Website Effectiveness Your website is your “shopfront.” Investing as much in your virtual shopfront as you would in your practice’s reception area…
What We Learned in 2024 As we draw to the end of 2023, here is a quick update on what we have learned SEO-wise. Here at VCM, we like to test the facts, fiction, and myths before we decide whether a particular ranking factor actually affects a website’s position within Google. 1. Bounce rates and…
Digital Marketing Investments SMEs Need to Make to Survive As a small business, we know every penny counts when you’re just getting started. With employee payroll, office rents, and service costs eating into your profit, spending money to improve your profitability is worrying, especially if you’re not convinced it will work. This is even scarier…
Want to Make Money From Your Website? Google’s algorithm may sound very complicated, but it is based on four principles: Trust, Authority, Relevance and User Experience. These principles can be narrowed down to two marketing elements. The rest is noise. Being Found on Google The website ranked #1 has been scored the highest score by…
Make Sure Your Boss Considers Search Engine Optimisation Boss or decision maker getting in the way of your ideas? Saying “no” before you can even pitch? We’ve been there. We know just how quickly leadership can shoot down digital marketing services like SEO – and it’s mainly down to three reasons: They’ve tried and tested…