As you’ll know, Six Sigma is a set of techniques and tools for improving a process. It was formally introduced to the world of manufacturing in the 1980s, as a way to ensure products are made defect-free. What set it apart from other quality-improvement initiatives at the time was its clear focus on achieving measureable…
Every day Google responds to billions of searches. Most of these searches are repeats, where Google has solid experience on what is the best result. But 16% of searches have never been seen by Google before. Historically, Google has used human raters/reviewers to ensure the algorithms are serving accurate results for ambiguous queries. Of course,…
Whoops! File Found. This is Not a 404 A crypto 404, or more commonly known as a soft 404, is an outputted error page that gives a 200 (“OK” File Found) response code instead of the correct response code of 404 (“NOT FOUND”). Search engines in particular look at response codes to assess whether they…
All of this blog post is quite obvious. It’s stuff you already know. You just don’t know that you know it. Anyone in the Web Design, SEO or PPC industry will be all too familiar with the word ‘conversion‘. Essentially, the ‘conversion‘ of leads into sales. Nowadays, people (including myself) get caught up in ‘traffic’…
Google has updated its Structured Data section with two new pages on marking up your company’s website using structured data. It’s of particular interest as the section now includes new features which the company is piloting. The new section is labelled ‘Describe Your Local Business’ which includes an ‘Overview’ and a page on ‘Place Actions’….
Branded pictures for your business Whether you have an E-commerce site or you just need some staff photos done, getting professional pictures can be expensive. Even though we would always recommend using a professional photographer for the best results, here are some tips to help you do it yourself. Lighting Arguably the most important thing…
Building back links is a large part of any SEO engineer’s working day. As a result there are numerous articles, tips, and tricks freely available. This article covers white-hat SEO techniques many SEO companies use and the transparency that our in-house approach is proud of. I want to make it clear that I don’t claim…
Please don’t treat your website like a haunted house with visitors running at first sight, turning it into a graveyard. Stop search engine spiders from morphing into unwanted creepy crawlers. Watch out for these common SEO nightmares: Brain-dead content Don’t turn your visitors into zombies. Produce engaging, quality content. Franken URLs Don’t use complex URLs…