All of this blog post is quite obvious. It’s stuff you already know. You just don’t know that you know it. Anyone in the Web Design, SEO or PPC industry will be all too familiar with the word ‘conversion‘. Essentially, the ‘conversion‘ of leads into sales. Nowadays, people (including myself) get caught up in ‘traffic’…
Google has updated its Structured Data section with two new pages on marking up your company’s website using structured data. It’s of particular interest as the section now includes new features which the company is piloting. The new section is labelled ‘Describe Your Local Business’ which includes an ‘Overview’ and a page on ‘Place Actions’….
Branded pictures for your business Whether you have an E-commerce site or you just need some staff photos done, getting professional pictures can be expensive. Even though we would always recommend using a professional photographer for the best results, here are some tips to help you do it yourself. Lighting Arguably the most important thing…
Building back links is a large part of any SEO engineer’s working day. As a result there are numerous articles, tips, and tricks freely available. This article covers white-hat SEO techniques many SEO companies use and the transparency that our in-house approach is proud of. I want to make it clear that I don’t claim…
Please don’t treat your website like a haunted house with visitors running at first sight, turning it into a graveyard. Stop search engine spiders from morphing into unwanted creepy crawlers. Watch out for these common SEO nightmares: Brain-dead content Don’t turn your visitors into zombies. Produce engaging, quality content. Franken URLs Don’t use complex URLs…
A Session can be compared to a conversation between user and a website. In more detail, it’s worth pointing out few properties of such conversations: A website can remember what you have said before and can personalise its answers accordingly There are only two parties in the conversation – therefore, it is private Sessions can…
Wikipedia says: “Secure Shell (SSH) is a cryptographic network protocol for secure data communication”. Briefly, it’s a protocol used mainly for remote connecting to computers. From its predecessor (Telnet) it differs mostly in the way the connection is handled – the whole communication is being encrypted. Most developers and administrators using SSH to simply access…
Style guides are a bit hip and happenin’ at the moment. There are excellent examples from organisations like Code for America, MailChimp, and Starbucks. At , we’re looking into developing our own too. They’re a key resource for efficiency, consistency and producing a great final result. So, what are they, why should you be using…
“Spam emails? No thanks, that’s what the Junk/Spam Folder is for” – and that’s the end of that chapter. But did you know that spam emails constitute 65-76% of all emails sent within a year? Furthermore, some of these emails find their way into the Inbox folder of email accounts, victimising users. There are many…
“We’ll be rolling this beta feature out in waves by the end of the summer to all Google Analytics users who are account administrators with at least one linked Google Google Ads account. Once the feature is available to you, you can learn about the steps to enable it in your account by clicking on…