Windows computers don’t nativly process PHP files so a few tricks are required to allow working on them as if using a web server. Once setup you can use your PC as an ad-hoc host to test and work on scripts or even run a website or two. There are many programs to do a…
Search engine & informational retrieval technologies have come a long way yet they are still in their infancy, particularly when it comes to sentiment and intent analysis. Very often users with different search intents may submit the same search query to a search engine but they expect different search results. In this blog post I…
As you’ll know, Six Sigma is a set of techniques and tools for improving a process. It was formally introduced to the world of manufacturing in the 1980s, as a way to ensure products are made defect-free. What set it apart from other quality-improvement initiatives at the time was its clear focus on achieving measureable…
Every day Google responds to billions of searches. Most of these searches are repeats, where Google has solid experience on what is the best result. But 16% of searches have never been seen by Google before. Historically, Google has used human raters/reviewers to ensure the algorithms are serving accurate results for ambiguous queries. Of course,…
Whoops! File Found. This is Not a 404 A crypto 404, or more commonly known as a soft 404, is an outputted error page that gives a 200 (“OK” File Found) response code instead of the correct response code of 404 (“NOT FOUND”). Search engines in particular look at response codes to assess whether they…
All of this blog post is quite obvious. It’s stuff you already know. You just don’t know that you know it. Anyone in the Web Design, SEO or PPC industry will be all too familiar with the word ‘conversion‘. Essentially, the ‘conversion‘ of leads into sales. Nowadays, people (including myself) get caught up in ‘traffic’…
Google has updated its Structured Data section with two new pages on marking up your company’s website using structured data. It’s of particular interest as the section now includes new features which the company is piloting. The new section is labelled ‘Describe Your Local Business’ which includes an ‘Overview’ and a page on ‘Place Actions’….
Branded pictures for your business Whether you have an E-commerce site or you just need some staff photos done, getting professional pictures can be expensive. Even though we would always recommend using a professional photographer for the best results, here are some tips to help you do it yourself. Lighting Arguably the most important thing…