If you are unlucky enough to be faced with the mundane soul-destroying task that is link removal, fear not! For I have found the remedy. We spent quite some time looking into ways in which we can make the process of link removal as efficient as possible. Our solution was CognitiveSEO. Thanks to some of…
Previously, in one of my front-end development projects based on the Bootstrap framework, I encountered and made use of an awesome tool called LESS. If you don’t know what LESS is, it could be said that LESS is the same for CSS as what PHP is for HTML. Or in another expression, what PHP is…
I personally have found that over the last few years, Google searches are changing. Users aren’t typing in search terms anymore. They’re typing in questions. For example: while auto locksmiths may have previously had their ads triggered for searches such as ‘auto locksmiths Surrey’ or ‘car key replacement Sussex’, they may now be treated to…
It’s every PPC manager’s worst nightmare finding an account that doesn’t have any form of conversion tracking. No matter how small the daily / monthly budget is, conversion tracking is a must. Knowing what your return is from your Google Ads spend is important to every business; tracking the success of any campaign is critical….
Have you ever had the feeling that you’ve compromise on the quality of your work or service to get things done faster? If that compromise entails higher costs in the future you’re dealing with classic example of technical debt. This term applies in particular to design shortcuts taken in IT projects. What are the types…
Social media is all about large-scale perception and memetic engineering. In fact, any marketer or SEO consultant who doesn’t understand the importance of memetics is fooling himself/herself. So, don’t you yet believe that security agencies and large corporations are using social media for perception management? Well, word on the street is that DoD’s Sentient World Simulation…
Possible bloggers reaction* when asked for a free link *Not really There are many ways to get in touch with bloggers, some more successful than others and some that will reap more rewards than others. The key thing to remember every time is whether you are getting value for what you are giving up in…
Humans have always relied on using as much information as possible before deciding. However, in the past couple of decades the internet has dramatically changed the volume of information available; dealing with 2.5 quintillion bytes of data produced every day is an overwhelming workload for the human brain. Gaining useful insights from complex datasets is…
So we are just over a days away from April Fool’s, and many people in Google have probably spent the past couple weeks thinking up some jokes of themselves to try and catch the gullible out – not Danny Sullivan though, he has been far too busy informing us about the ‘new’ over optimisation penalties….
Google’s Analytics 360 Suite announces itself as an enterprise analytics/advertising solution for a multi-screen world. But it’s the potential it brings for digital user experiences that’s got my mind racing. Google’s enterprise ‘stack’ (Google Tag Manager, Google Analytics Premium, DoubleClick, Adometry) is being bundled together into a modular offering called Google Analytics 360 Suite. Current users…