It’s every PPC manager’s worst nightmare finding an account that doesn’t have any form of conversion tracking. No matter how small the daily / monthly budget is, conversion tracking is a must. Knowing what your return is from your Google Ads spend is important to every business; tracking the success of any campaign is critical….
Have you ever had the feeling that you’ve compromise on the quality of your work or service to get things done faster? If that compromise entails higher costs in the future you’re dealing with classic example of technical debt. This term applies in particular to design shortcuts taken in IT projects. What are the types…
Social media is all about large-scale perception and memetic engineering. In fact, any marketer or SEO consultant who doesn’t understand the importance of memetics is fooling himself/herself. So, don’t you yet believe that security agencies and large corporations are using social media for perception management? Well, word on the street is that DoD’s Sentient World Simulation…
Possible bloggers reaction* when asked for a free link *Not really There are many ways to get in touch with bloggers, some more successful than others and some that will reap more rewards than others. The key thing to remember every time is whether you are getting value for what you are giving up in…
Humans have always relied on using as much information as possible before deciding. However, in the past couple of decades the internet has dramatically changed the volume of information available; dealing with 2.5 quintillion bytes of data produced every day is an overwhelming workload for the human brain. Gaining useful insights from complex datasets is…
So we are just over a days away from April Fool’s, and many people in Google have probably spent the past couple weeks thinking up some jokes of themselves to try and catch the gullible out – not Danny Sullivan though, he has been far too busy informing us about the ‘new’ over optimisation penalties….
Google’s Analytics 360 Suite announces itself as an enterprise analytics/advertising solution for a multi-screen world. But it’s the potential it brings for digital user experiences that’s got my mind racing. Google’s enterprise ‘stack’ (Google Tag Manager, Google Analytics Premium, DoubleClick, Adometry) is being bundled together into a modular offering called Google Analytics 360 Suite. Current users…
How many times have you heard the phrase “content is king”? Before we talk about this, I have a few questions. Is Joe Blogg, who runs a local locksmith business, a locksmith or a content creator? Should Joe Blogg invest his valuable time feeding the beast (Google) with “good content” or should he concentrate on…
Recently, Google announced the latest update to its core search engine algorithm. The article written by no other than Danny Sullivan himself titled Page Layout algorithm improvement sheds light on how Google takes UX into context and applies that to the way it ranks pages in its search results. Google states that they have “heard…
Some webpages are more secure than others Have you noticed how URLs always start with “http”? This stands for “HyperText Transfer Protocol”, one of the foundation technologies of the web. In essence, it’s a set of rules which let browsers and web servers communicate. HTTP arrived in the early ’90s, and – like its contemporary…