We’ve all seen Minority Report and wondered whether this (scarily) personalised out-of-home advertising is possible. Clear Channel, one of the largest outdoor advertising operators, has just announced the purchase of over 2000 phone boxes from Arqiva, which will be replaced with super high-tech kiosks kitted out with daylight-visible digital screens and a whole host of…
Google celebrates the 50th anniversary of Bruce Reynolds and Ronnie Biggs’ mastermind 1963 Train Robbery by pulling off a stunt of their own. The Plan Like other agencies across the UK we are acutely aware of our middleman relationship between Google and our Clients. As part of Google Agency status we are assigned a Google…
There are two very cool art exhibitions coming up that I’m excited about, because both are doing very interesting things with digital data and technology and there is something about their approach that has a lot of relevance to marketing. The first is at Somerset House in London and is called Big Bang Data. With…
In this post, I will share an overview of the methodology I use to conduct competitive research that enables me to create insightful and data-led content strategy. This post is based on an imaginary company that competes in the same niche as BufferApp and highlights a brief overview of the following process: Identify destinations of…
A lot of the algorithm looks at your backlink profile – links from external sites pointing to yours, and particularly focuses on the anchor text (the visible part of the link which labels your site), and assesses whether your site is fit for display in their indices (search results). If their algorithm determines that your…
With this post I am going to kick start a series of blog posts on human psychology, consumer behaviour and marketing from a digital media perspective. You are probably reading this blog post because you are interested in getting your online business off the ground or are helping one of your clients convert their visitors…
For many, The Independent’s decision to move towards becoming a pure digital publisher wasn’t necessarily a surprise. Print circulation has been in a declining trend for years and I doubt costs have decreased at the same rate. The biggest surprise was that they were the first to do it. As Evgeny Lebedev’s letter to his…
What is a measurement framework? Not all metrics were created equal. While the number of pages viewed by users could be considered critically important for a publisher generating revenue from ad impressions, the very same metric is relatively meaningless for a lead generation website. Unless you can consistently pin down the numbers that matter to…
With Google’s constant updates and improvements to the features of Google Ads & Analytics, PPC stands at the forefront of online marketing technology. These changes may have advanced technology behind them but they’re also designed to make the interfaces easier to use. As a result, this should make account management easier for us all. One…
Having trouble with your outreach in 2025? Creating an email for link building is nothing new and has been around for a while. However, it can be a relentless task and take up a lot of time, and sometimes, there will be very little to show for it. But sometimes, it can pay off handsomely…