Having trouble with your outreach in 2025? Creating an email for link building is nothing new and has been around for a while. However, it can be a relentless task and take up a lot of time, and sometimes, there will be very little to show for it. But sometimes, it can pay off handsomely…
“What is the Buying Cycle?” The buying cycle is the journey a user takes from the first moment they become aware of their need for a product through to the completion of a successful transaction or the capture of enquiry. Step 1: Awareness The user knows they have a want/need for a product. Owning the…
Over the past few weeks there has been a lot of talk about “unnatural links detected” notices that are being sent to webmasters. If you have done a good job then you would have not seen the notice so here is what it looks like. Received a notice but no change in my rankings? The…
In August 2020, in a very short blog post Google stated that they have started indexing SVG files. As most of you are probably aware, SVG is going to be an SEO gold mine in near future. Why should one worry about alt tags when the image could pretty much “explain” its contents very clearly…
Camp Digital is a conference that focuses on design and user experience. It considers how technology is changing, its impact on the digital world and how we can utilise it. See Camp Digital 2024. Team attended this year’s conference, which had a strong moral message running through it: “Digital for good.” Out of this theme…
In a previous post titled 17 rules of speed optimisation I discussed the importance of page load speed in terms of both user experience and SEO. One of the rules of speed optimisation is reducing the number of http requests. Before delving into the technical side of things I thought it would be beneficial to…
Facebook have released a new organic tool to help publishers improve the reach and engagement of their ads. Available on all English language pages, the new Audience Optimisation tool uses three features to improve the organic reach of Facebook advertising: Preferred Audiences, Audience Restrictions, and Audience Insights. Preferred audience The Preferred Audience feature replaces Interest…
8 min ReadCreate Advocates by Thinking about Ecommerce Beyond the Cart You know that feeling – the skip in your step – when you’ve just made a purchase you’re excited about? For me, it was buying my first Macbook Pro. I left the Apple Store and couldn’t walk fast enough back to the train to…
Google Agency Partners Mobile Insights Having just returned to the office from Google HQ in London, I thought I’d let you into some of the Mobile Insights I gained today! We were one of a handful of Google Partner Agencies invited to Google today for a workshop on Mobile Advertising Insights. Let me start by…