Google’s Latest Backlink Update Thanks to Patrick Stox, who attended the recent Search Marketing Conference in Bulgaria, we now know some updated, important information for SEO. Posted to his Twitter (X) on April 19th 2025, Product Advisor, Technical SEO, and Brand Ambassador at Ahrefs, Patrick Sto, revealed: “We need very few links to rank pages……
Should You Invest in Video Marketing? How Can It Help Your Brand and Rankings? When done right, video marketing can be a powerful tool to complement text on a page, especially as users remember visuals much more easily than written copy. However, you’ve got to be careful because videos, at the same time, can be…
Dipped Your Toes in SEO Before? Did You Achieve The Following Results? If you’ve tried SEO in the past and found it to be ineffective, we’re sorry. Perhaps you didn’t invest correctly, worked with a company that didn’t develop an effective strategy, or executed the work in a way Google loved. Whatever the reason it…
AI-Generated vs Human-Written Copy: Where Should You Invest? As a copywriter for the last decade, I found the emergence of AI-generated copy at first a bit scary. Thoughts like, “Will it replace me?” unwillingly crept in, but I suppose the same can be said across the digital marketing industry entirely. Then, I took a step…
Dominating local search in 2025 – all-in-one guide to improve your local rankings If you’re just starting marketing your business online, the biggest challenge is knowing where to focus your efforts. Many local businesses’ natural instinct is to appeal to their local audiences. However, they don’t find themselves when they locally Google their service or…
What Any Digital Guru Needs to Know About Google There’s no denying that Google Search is a digital giant, but how big is it really, and how can you use Google’s facts and statistics to boost your own website presence? As your helpful SEO advisors, we’ve compiled a list of Google statistics and highlights that…
Most-Listened SEO Podcasts Want to learn more about SEO or keep up with the latest changes, developments and methods? Podcasts are a great way to keep up to date on where the SEO industry is headed and to remain inspired within your industry. Check out our favourite SEO podcasts, which offer expert analysis, unique insights,…
SEO vs AI With AI’s emergence in our digital world, it needs to be discussed and spoken about. For example, how will it change our behaviours and approaches? What will it mean for search engines and optimising content in this uncertain future? Well, change is coming, and in three years, the Google interface we know…
The Industries That Cannot Exist Without Search Engine Optimisation If you’re not on page 1, you don’t exist. If you’ve dabbled with SEO, you’ll quickly understand how competitive the market can be across all industry groups. The latest data indicate that Google processes more than 99,000 searches every second, resulting in approximately 8.5 billion searches…
Creating an SEO Content Strategy That Works When developing content to rank on search engines, does this mean the content you create should not be focused on users’ and customers’ questions? When developing your content strategy, always consider the customer and create only content that promotes the brand and can result in a sale. Content…