As you know we have recently re-branded as . While the design team were beavering away at the website, it fell to me as Group Head of PPC to develop our PPC strategy. So here is my guide to creating a strategy for a new brand and getting out alive. YOU WILL NEED: 1. BIG…
If you are one of those people who spend the first month of the New Year twiddling your thumbs, because business is slow. Well now is the ideal time to re-evaluate your website. In this post I look at some of the things worth considering for 2024. Redesign If you have had your website for…
There are many instances where you might need to implement GA4 Configuration tracking in your Flash or Flex project. A while back I integrated Google Analytics in a Adobe AIR application which was specifically built for social media marketing. To use Google Analytics, you have to create an account and then create a website profile….
There are many reasons as to why on page optimisation rings true now as much as it did at any other time, especially for local rankings where we aren’t relying on large budgets to help us achieve the rankings that we all desire. Here are some things to make sure you have optimised on your…
When it comes to structuring your Google Ads account, you may think the account/campaign/ad group layout is confusing, but it’s really quite simple and VERY important in setting up your account. The structure of a Google PPC account is as follows: Campaigns should be thought of as large categories. So for example, if you sold…
Moving a WordPress site to a new domain may seem daunting, but follow the steps below and you’ll be up and running in no time. The instructions below will help you move a standard WordPress site to new hosting and configure the site to work correctly on the new domain. This guide assumes the following: The…
Today we’re going to be having a look at something that, in my eyes, is always underrated: ‘Local adverts’ – Appealing to people’s heightened interest in local businesses is the key to standing out in today’s ‘advert-packed’ internet. The majority of small businesses I see advertising online seem to be focused on having an internet…
Be careful with links Links make the Google world go round – but it’s not just a case of more = better. Quality is the most important consideration when evaluating potential link prospects. So how do you know if you want a link from a website or not? Metrics (Page Authority/Domain Authority) Easily accessible through…
Putting yourself out there on LinkedIn and then having no interest after three days can be extremely disheartening. Read on to avoid this in future… Over the last few months I have been managing a LinkedIn advertising account for a client. The problem they were having was that the LinkedIn adverts would show for the…
Measurefest is happening as you read this. It’s a gathering of digital marketers, where we can talk about the latest developments in measurement and analysis. The agenda will be packed with cool techniques for identifying, segmenting and reporting on the digital behaviours of customers and prospects. The insight and intelligence we get from user data…