We love WP.It’s our CMS of choice for its flexibility, support, ease of use and its bundle of awesome features. If you’re not a veteran WordPress user (or even if you are!), you may be missing out on some clever features that not everyone knows about. This is part 1 of our “Things you didn’t…
When I started studying Adwords, my poor underdeveloped brain simply could not remember all the jargon. IMHO (In My Humble Opinion) the only occasion when anyone should have to ‘Google’ an acronym 3 times is to decipher your nephew’s texts. Whilst I’m ranting about txts and abbreviations; Mum, if by some miracle you have stumbled…
SEO as a Marketing Process SEO is a process of hurrying up and waiting. Our work in one month will not show results until the following month. It is a lengthy process of convincing Google that our client has superior online information and offers a better (business) service to be positioned above other dentists in…
Conversion optimisation is an important and fruitful part of digital marketing. It is an area of digital marketing that I am passionate about as it brings forth the convergence of science, art, data and psychology. One of the best ways to start CRO on your site is to start studying what your competitor’s are doing,…
What is X Really ? In short, The lifeblood of X (Twitter) is ‘Tweets’. These short messages (up to 140 characters long) are quick to write, read and accessible anywhere. X (Twitter) is defined as a real-time information network. Anyone can post, view, and share messages (Tweets). You can follow people, groups or themes you…
Over the past few years, the number of voice searches has more than doubled and makes up around 20% of mobile searches. Tools such as Apple’s ‘Siri’, Windows’ ‘Cortana’ and ‘Okay Google’ have made the medium of voice search more accessible to smartphone users worldwide and may have an influence on ad campaigns and even…
In this post, I will explain the significance of having a fast-loading website, both in terms of user experience and SEO, and discuss some methods of making your site faster. Please note that some of these methods are basic in nature, while others require intermediate technical knowledge to implement. According to Jacob Nielson, a renowned…
Using Code To Optimise UX Understanding the user journey is half the battle for improving your conversion ratio. Code is simply HTML, CSS, and Javascript to ensure your website displays perfectly across devices. Is Your Web Page Mobile Friendly? User or page experience is not to be confused with content information. UI = good-looking design…
New platforms for creating, sharing, and live-streaming videos are popping up daily Video marketing is becoming a key driver of leads and sales for brands – just ask YouTube who celebrated their 20th anniversary this year. One example of a recent successful video campaign that drove sales? ‘Beauty Project’ by Selfridges & Co. The video…
2025 has seen several changes in how dentists approach their SEO and gain traffic from Google’s free organic listings One of the advantages of dental SEO is that you are not competing against every dentist in the country. You are competing against dentists within an approximate 20-mile radius. While this used to negate NHS practices,…