In this post, I will explain the significance of having a fast-loading website, both in terms of user experience and SEO, and discuss some methods of making your site faster. Please note that some of these methods are basic in nature, while others require intermediate technical knowledge to implement. According to Jacob Nielson, a renowned…
Using Code To Optimise UX Understanding the user journey is half the battle for improving your conversion ratio. Code is simply HTML, CSS, and Javascript to ensure your website displays perfectly across devices. Is Your Web Page Mobile Friendly? User or page experience is not to be confused with content information. UI = good-looking design…
New platforms for creating, sharing, and live-streaming videos are popping up daily Video marketing is becoming a key driver of leads and sales for brands – just ask YouTube who celebrated their 20th anniversary this year. One example of a recent successful video campaign that drove sales? ‘Beauty Project’ by Selfridges & Co. The video…
2025 has seen several changes in how dentists approach their SEO and gain traffic from Google’s free organic listings One of the advantages of dental SEO is that you are not competing against every dentist in the country. You are competing against dentists within an approximate 20-mile radius. While this used to negate NHS practices,…
TIL (Today I Learned) that the phrase “it’s a small world” originated at the 1964 New York World Fair. It was the name of the song played at the UNICEF pavilion and commissioned by Walt Disney. He later used the song on the popular ride of the same name. It’s argued that this song is…
No doubt you’ll have heard by now that Google is trialling 4 top ad positions on some searches in the United States, and the trial looks to be in full swing. A quick search in AdWord’s preview tool returned one of what I’ve affectionately called “the 4 tops”. (Not one of these – they’re much…
Spotify have worked very hard over the last couple of years to keep their free service, free. They’ve been very successful at using advertising to create revenue from their 75million free users. The announcement that they’re rolling out a programmatic ad platform is the latest development for Spotify for Brands. It’ll let marketers reach Spotify’s…
SEO and digital marketing in general can seem a fast paced, complex world to the outsider. How do people keep their Penguins and Pandas straight? Who’s this “Danny Sullivan” guy? Why do we care what he has to say? DO we even care what he has to say? Thankfully for the rest of us there…
I have been working in Google and Facebook Ad management for a few years and I love my job, industry, clients – everything about it. For this reason, when anyone suggests PPC is a waste of time, a con, or really easy, it gets my goat a bit. Not that I have a goat to…
Every so often we like to partake in a prank or a Hoax and guess what, Google is no different. They love a prank and they love doing it to a mass audience as well (basically all those that have a computer). Starting in 2000 Google has been planning hoaxes ever since, with most of…