A few days ago, Google Analytics announced it was introducing ‘calculated metrics’. When we got chatting about this in a planning meeting recently, half of us said, “Yes! That’s cool”, the other half weren’t so enamoured. I was in the excited half of the group. And I immediately wanted to rush into GA, setup my…
Grabbing – and retaining – a publisher’s attention is tough. As marketers, once we’ve decided something’s newsworthy the hardest part can be persuading the media to get as excited about it as we are. Getting noticed is paramount and the best way to do this is by writing a killer press release, so here’s how….
In our previous blogs, I have provided small tutorials on linking your Google Ads account to your Google Analytics account and vice versa. This month, I will investigate Google Ads accounts themselves, review what the industry is saying about account structure, and share my thoughts on the matter. There are many blogs about how you…
What The First 3 Months of SEO Essentials Is your SEO not working as fast as you would like? We have created a first 90-day checklist to help. For all new clients, we create a simple strategy that outlines what is expected from both parties, who to report to and what is essential to emphasise….
We love WP.It’s our CMS of choice for its flexibility, support, ease of use and its bundle of awesome features. If you’re not a veteran WordPress user (or even if you are!), you may be missing out on some clever features that not everyone knows about. This is part 1 of our “Things you didn’t…
When I started studying Adwords, my poor underdeveloped brain simply could not remember all the jargon. IMHO (In My Humble Opinion) the only occasion when anyone should have to ‘Google’ an acronym 3 times is to decipher your nephew’s texts. Whilst I’m ranting about txts and abbreviations; Mum, if by some miracle you have stumbled…
SEO as a Marketing Process SEO is a process of hurrying up and waiting. Our work in one month will not show results until the following month. It is a lengthy process of convincing Google that our client has superior online information and offers a better (business) service to be positioned above other dentists in…
Conversion optimisation is an important and fruitful part of digital marketing. It is an area of digital marketing that I am passionate about as it brings forth the convergence of science, art, data and psychology. One of the best ways to start CRO on your site is to start studying what your competitor’s are doing,…
What is X Really ? In short, The lifeblood of X (Twitter) is ‘Tweets’. These short messages (up to 140 characters long) are quick to write, read and accessible anywhere. X (Twitter) is defined as a real-time information network. Anyone can post, view, and share messages (Tweets). You can follow people, groups or themes you…
Over the past few years, the number of voice searches has more than doubled and makes up around 20% of mobile searches. Tools such as Apple’s ‘Siri’, Windows’ ‘Cortana’ and ‘Okay Google’ have made the medium of voice search more accessible to smartphone users worldwide and may have an influence on ad campaigns and even…