When it comes to structuring your Google Ads account, you may think the account/campaign/ad group layout is confusing, but it’s really quite simple and VERY important in setting up your account. The structure of a Google PPC account is as follows: Campaigns should be thought of as large categories. So for example, if you sold…
Business as usual for – Got a project in mind? Got a project in mind? Talk to us today About Solutions Projects Insights Contact About Solutions Projects Insights Contact Back to insights How to create great email marketing content By VCM On Nov 7, 2024 Email marketing is one of the best digital marketing tools…
10 reasons why your business should have a blog Blogs are known to be the interactive hub of your website as it delivers numerous benefits that you can’t necessarily achieve through other pages.Blogging is a crucial part of your content marketing when it comes to generating organic traffic to your site. Time-consuming maybe, however, your…
When I started studying Adwords, my poor underdeveloped brain simply could not remember all the jargon. IMHO (In My Humble Opinion) the only occasion when anyone should have to ‘Google’ an acronym 3 times is to decipher your nephew’s texts. Whilst I’m ranting about txts and abbreviations; Mum, if by some miracle you have stumbled…
Business as usual for – Got a project in mind? Got a project in mind? Talk to us today About Solutions Projects Insights Contact About Solutions Projects Insights Contact Back to insights VCM Social Media Training Courses By VCM On Nov 23, 2024 About our training coursesHere at VCM, we are now offering training courses…
Business as usual for – Got a project in mind? Got a project in mind? Talk to us today About Solutions Projects Insights Contact About Solutions Projects Insights Contact Back to insights Ever wondered what colours to choose when branding your business? By VCM On Jun 6, 2024 Colours can influence your mood, emotion, behaviour…
VCM’s Guide to Understanding Important SEO Concepts SEO can be a minefield, so having an understanding of particular SEO concepts helps you better understand what our SEO experts are doing every day and can help you build your foundational SEO knowledge. Because of this, VCM has created a visual guide to help you understand important…
Business as usual for – Got a project in mind? Got a project in mind? Talk to us today About Solutions Projects Insights Contact About Solutions Projects Insights Contact Back to insights Music in the workplace – a good thing or bad thing? By VCM On Aug 6, 2024 One of the great workplace debates,…
Today we’re going to be having a look at something that, in my eyes, is always underrated: ‘Local adverts’ – Appealing to people’s heightened interest in local businesses is the key to standing out in today’s ‘advert-packed’ internet. The majority of small businesses I see advertising online seem to be focused on having an internet…
Business as usual for – Got a project in mind? Got a project in mind? Talk to us today About Solutions Projects Insights Contact About Solutions Projects Insights Contact Back to insights Do social media influencers really influence? By VCM On Jun 18, 2024 Social Media Influencer – it doesn’t sound like a job that…