VCM have worked in award-winning agencies myself and I understand that no matter how good you are, or how successful you are, there are still times when you could really use some additional help. As an experienced marketing agency copywriter, I can step in and offer help at a moment’s notice. Freelance copywriting for marketing,…
How do Social Media ads target you? You may have noticed that over the past few years, the ads you see on social media have become more and more targeted towards you… maybe you’ve even found yourself clicking on them more often! This is because the systems for targeting people on social media have become…
Facebook Ads Guide in 2025 Thinking about running ads on Facebook but not sure where to start? Not to worry! I will be breaking down why Facebook is one of the most important and popular channels, and how you can go about utilising it for your business. The most significant thing about Facebook Ads is…
Easily the definitive list of keywords that UK dentists should be targeting More on keywords.
The internet is tremendously important in our daily lives and for some of us, it is our livelihood. We check sports scores, the weather, we social network with our friends and even now make banking transactions. Does anyone wonder how visually impaired people action these daily occurrences? It is outrageous that not every website is…
Chat with users in real time Have you spotted the new online chat icon in the corner of our website? Live chat has been around for a while and we’ve experimented with a few providers with differing degrees of success. Below we look at why you should consider adding live chat to your website. Why…
TIL (Today I Learned) that the phrase “it’s a small world” originated at the 1964 New York World Fair. It was the name of the song played at the UNICEF pavilion and commissioned by Walt Disney. He later used the song on the popular ride of the same name. It’s argued that this song is…
No doubt you’ll have heard by now that Google is trialling 4 top ad positions on some searches in the United States, and the trial looks to be in full swing. A quick search in AdWord’s preview tool returned one of what I’ve affectionately called “the 4 tops”. (Not one of these – they’re much…
As you may have noticed there has been a pretty significant update in the world of Google Google Ads this week – blogs are being posted in their hundreds, everyone’s worrying about their CPCs and no-one quite knows how it will all pan out. To help you through this particular minefield, we have compiled the…
Company rebrands – do they work? When a business announces a rebrand, the design world eagerly awaits the reveal. A rebrand isn’t just a shiny new logo; it involves a complete overhaul of the company’s identity and public perception. Change can be taken both ways, especially if it’s a brand you already know and love….