AI-Generated vs Human-Written Copy: Where Should You Invest? As a copywriter for the last decade, I found the emergence of AI-generated copy at first a bit scary. Thoughts like, “Will it replace me?” unwillingly crept in, but I suppose the same can be said across the digital marketing industry entirely. Then, I took a step…

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New platforms for creating, sharing, and live-streaming videos are popping up daily Video marketing is becoming a key driver of leads and sales for brands – just ask YouTube who celebrated their 20th anniversary this year. One example of a recent successful video campaign that drove sales? ‘Beauty Project’ by Selfridges & Co. The video…

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Buy Success You can buy backlinks from many online places and search for related, themed and non-themed directories that provide links. You can join membership forums/clubs that let you place profile links. You can pay to have content created and released across article sites. You can hire staff or freelancers to manage your brand, create…

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