Measurefest is happening as you read this. It’s a gathering of digital marketers, where we can talk about the latest developments in measurement and analysis. The agenda will be packed with cool techniques for identifying, segmenting and reporting on the digital behaviours of customers and prospects. The insight and intelligence we get from user data…
Using varying & strikingly divergent approaches, the world’s most innovative technology companies are trying to achieve one thing: the development of intelligent personal assistants that can perform tasks for you. This is the next battlefield, and we think Google is going to come out on top. Currently there are some semi-intelligent personal assistants that are…
A Session can be compared to a conversation between user and a website. In more detail, it’s worth pointing out few properties of such conversations: A website can remember what you have said before and can personalise its answers accordingly There are only two parties in the conversation – therefore, it is private Sessions can…
Google Agency Partners Mobile Insights Having just returned to the office from Google HQ in London, I thought I’d let you into some of the Mobile Insights I gained today! We were one of a handful of Google Partner Agencies invited to Google today for a workshop on Mobile Advertising Insights. Let me start by…