VCM have worked in award-winning agencies myself and I understand that no matter how good you are, or how successful you are, there are still times when you could really use some additional help. As an experienced marketing agency copywriter, I can step in and offer help at a moment’s notice. Freelance copywriting for marketing,…
“Without publicity, a terrible thing happens – nothing.” (Phineas Taylor Barnum) PR Consultancy & Press Releases for Surrey, London and beyond PR serves to get your business noticed by the right people. It can be accidental (although this isn’t always the best way to control the messaging) or it can be strategic, well-thought-out, and goal-oriented….
What is SEO, and how long does it take? Explore our quick guide to what results to expect from your SEO efforts Search Engine Optimisation (SEO) is having your website rank appropriately for relevant keywords based on trust, experience, and the quality of your site content. However, in a world where most things take a…
For years marketing, both online and offline, has been directed towards ever more sophisticated targeting and segmentation to the point of personalisation. Greater relevancy of the content to the customer means that they are more likely to convert and/or engage. There is a conundrum, though, in terms of gathering the data in the first place…
Building a Brand from The Ground Up Social media and online marketing are essential for a successful company or business. Last month, we were approached by After DDS, a business that had recently launched its online store. See all our case studies. The company wanted to grow its reach through social media. To start, we…
We strive for great content; it’s what we all should strive for on our own sites. This past month, I had the chance to attend an Econsultancy course on Digital content strategy, something that is increasingly finding its way into the world of SEO. Gone are the days when an SEO can come along and…
Creating great ideas is hard. Really hard. If it wasn’t then the whole world would be flooded with brilliant, technological solutions to mankind’s every problem and you’d never have to read a blog post meticulously recounting someone’s uneventful trip to the shops again. But sadly, inspiration remains a problem that afflicts even the most imaginative…
What do we do most on mobiles these days? Take a look around next time you’re on the morning commute. We are spending more time messaging than we are on social media, blogs or reading – something Mark Zuckerberg and David Marcus (who runs Facebook Messenger) have both independently pointed out. This trend, coupled with the…
Copywriting is Part of SEO If you want to rank number one in Google, stop stuffing your content with keywords and copying topics and questions from your competitors. Try something new One of the major problems with the internet is that SEO is often seen as a simple process in which you identify a keyword…