Grabbing – and retaining – a publisher’s attention is tough. As marketers, once we’ve decided something’s newsworthy the hardest part can be persuading the media to get as excited about it as we are. Getting noticed is paramount and the best way to do this is by writing a killer press release, so here’s how….
In this post, I will share an overview of the methodology I use to conduct competitive research that enables me to create insightful and data-led content strategy. This post is based on an imaginary company that competes in the same niche as BufferApp and highlights a brief overview of the following process: Identify destinations of…
Summary: Tips and ideas on writing content for your website. Writing content for your website is never easy. Companies and, in particular, small businesses, have a certain knack of delaying their literature when it comes to their website. For so many businesses the problem is what to write about. Many a tradesmen hit a type…
With this post I am going to kick start a series of blog posts on human psychology, consumer behaviour and marketing from a digital media perspective. You are probably reading this blog post because you are interested in getting your online business off the ground or are helping one of your clients convert their visitors…
For many, The Independent’s decision to move towards becoming a pure digital publisher wasn’t necessarily a surprise. Print circulation has been in a declining trend for years and I doubt costs have decreased at the same rate. The biggest surprise was that they were the first to do it. As Evgeny Lebedev’s letter to his…
How many times have you heard the phrase “content is king”? Before we talk about this, I have a few questions. Is Joe Blogg, who runs a local locksmith business, a locksmith or a content creator? Should Joe Blogg invest his valuable time feeding the beast (Google) with “good content” or should he concentrate on…
VCM have worked in award-winning agencies myself and I understand that no matter how good you are, or how successful you are, there are still times when you could really use some additional help. As an experienced marketing agency copywriter, I can step in and offer help at a moment’s notice. Freelance copywriting for marketing,…
“Without publicity, a terrible thing happens – nothing.” (Phineas Taylor Barnum) PR Consultancy & Press Releases for Surrey, London and beyond PR serves to get your business noticed by the right people. It can be accidental (although this isn’t always the best way to control the messaging) or it can be strategic, well-thought-out, and goal-oriented….
What is SEO, and how long does it take? Explore our quick guide to what results to expect from your SEO efforts Search Engine Optimisation (SEO) is having your website rank appropriately for relevant keywords based on trust, experience, and the quality of your site content. However, in a world where most things take a…