Summary: Tips and ideas on writing content for your website. Writing content for your website is never easy. Companies and, in particular, small businesses, have a certain knack of delaying their literature when it comes to their website. For so many businesses the problem is what to write about. Many a tradesmen hit a type…
You Should Be Using Trust Words in Your Content – Here’s How (Writing for Google in 2025) Writing for Google involved adding keywords and key phrases as often as possible. It is interesting that several SEO copywriters still believe this. With the advent of semantic search, keywords and key phrases needed to include synonyms, antonyms,…
For many, The Independent’s decision to move towards becoming a pure digital publisher wasn’t necessarily a surprise. Print circulation has been in a declining trend for years and I doubt costs have decreased at the same rate. The biggest surprise was that they were the first to do it. As Evgeny Lebedev’s letter to his…
Benefit from the creative skills of a copywriting agency, but without the agency baggage! VCM takes a unique approach to deliver powerful, effective copywriting throughout Surrey, London and beyond. Confused about copywriting? Unsure of what to say? Know what you want to say, but don’t know how exactly to say it? Think how much easier…
Effective website copywriting demands a clever approach “Combining creativity with cleverness is secret of a great website copywriter.” It’s essential to get your copy absolutely right for a new website While you should naturally bear your reader in mind when writing your copy, a great sounding website will mean very little if people cannot find…
Get to know our… Copywriting Martha… she is the one to go to for all your requirements regarding pricing and is looking forward to taking VCM to the next level with our business development team. 1. How does your morning usually start? 5.30 am dog walk with a cup of black coffee. 2. What’s your…
Passionate freelance copywriters covering Surrey, London and beyond. With over 18 years’ professional copywriting experience in corporate, freelance, agency and international environments, VCM know how to craft words that people will want to read. Why come to me for freelance copywriting support? Why come to VCM for freelance support, rather than go to a large…
How many times have you heard the phrase “content is king”? Before we talk about this, I have a few questions. Is Joe Blogg, who runs a local locksmith business, a locksmith or a content creator? Should Joe Blogg invest his valuable time feeding the beast (Google) with “good content” or should he concentrate on…
You may not think it but a little thing like capitalisation can be a big deal. We would diplomatically suggest capitalisation is hugely important to your brand and your business. Capitalisation affects readability, comprehension, and usability. It even impacts how people view your brand. Title case vs. sentence case In most products and websites today,…
Effective website copywriting demands a clever approach “Combining creativity with cleverness is secret of a great website copywriter.” It’s essential to get your copy absolutely right for a new website While you should naturally bear your reader in mind when writing your copy, a great sounding website will mean very little if people cannot find…