VCM have worked in award-winning agencies myself and I understand that no matter how good you are, or how successful you are, there are still times when you could really use some additional help. As an experienced marketing agency copywriter, I can step in and offer help at a moment’s notice. Freelance copywriting for marketing,…
AI-Generated vs Human-Written Copy: Where Should You Invest? As a copywriter for the last decade, I found the emergence of AI-generated copy at first a bit scary. Thoughts like, “Will it replace me?” unwillingly crept in, but I suppose the same can be said across the digital marketing industry entirely. Then, I took a step…
Branded pictures for your business Whether you have an E-commerce site or you just need some staff photos done, getting professional pictures can be expensive. Even though we would always recommend using a professional photographer for the best results, here are some tips to help you do it yourself. Lighting Arguably the most important thing…
What is SEO, and how long does it take? Explore our quick guide to what results to expect from your SEO efforts Search Engine Optimisation (SEO) is having your website rank appropriately for relevant keywords based on trust, experience, and the quality of your site content. However, in a world where most things take a…
We strive for great content; it’s what we all should strive for on our own sites. This past month, I had the chance to attend an Econsultancy course on Digital content strategy, something that is increasingly finding its way into the world of SEO. Gone are the days when an SEO can come along and…
Please don’t treat your website like a haunted house with visitors running at first sight, turning it into a graveyard. Stop search engine spiders from morphing into unwanted creepy crawlers. Watch out for these common SEO nightmares: Brain-dead content Don’t turn your visitors into zombies. Produce engaging, quality content. Franken URLs Don’t use complex URLs…
In marketing copywriting, digital or otherwise, clarity is everything. The message being delivered to customers can be response-provoking, honest, informative, entertaining, relevant, meaningful or all of the above, but clarity is vital. If the reader doesn’t understand the message, they won’t respond to it in the way you intend them to. It’s easy to get…
When link building in SEO, once in a while, you might want to mix it up a little. Particularly when it comes to blog commenting. Blog commenting is still a main staple in the SEO’s diet. It’s a little more refined than the SEO of yore where sticking your link in any old blog would…
Creating great ideas is hard. Really hard. If it wasn’t then the whole world would be flooded with brilliant, technological solutions to mankind’s every problem and you’d never have to read a blog post meticulously recounting someone’s uneventful trip to the shops again. But sadly, inspiration remains a problem that afflicts even the most imaginative…
Copywriting is Part of SEO If you want to rank number one in Google, stop stuffing your content with keywords and copying topics and questions from your competitors. Try something new One of the major problems with the internet is that SEO is often seen as a simple process in which you identify a keyword…