Want to Make Money From Your Website? Google’s algorithm may sound very complicated, but it is based on four principles: Trust, Authority, Relevance and User Experience. These principles can be narrowed down to two marketing elements. The rest is noise. Being Found on Google The website ranked #1 has been scored the highest score by…
Make Sure Your Boss Considers Search Engine Optimisation Boss or decision maker getting in the way of your ideas? Saying “no” before you can even pitch? We’ve been there. We know just how quickly leadership can shoot down digital marketing services like SEO – and it’s mainly down to three reasons: They’ve tried and tested…
The Industries That Cannot Exist Without Search Engine Optimisation If you’re not on page 1, you don’t exist. If you’ve dabbled with SEO, you’ll quickly understand how competitive the market can be across all industry groups. The latest data tells us that Google processes more than 99,000 searches every second, which equals 8.5 billion searches…