Social media is all about large-scale perception and memetic engineering. In fact, any marketer or SEO consultant who doesn’t understand the importance of memetics is fooling himself/herself. So, don’t you yet believe that security agencies and large corporations are using social media for perception management? Well, word on the street is that DoD’s Sentient World Simulation…
A few days ago, Google Analytics announced it was introducing ‘calculated metrics’. When we got chatting about this in a planning meeting recently, half of us said, “Yes! That’s cool”, the other half weren’t so enamoured. I was in the excited half of the group. And I immediately wanted to rush into GA, setup my…
Well, depending on what type of business you are in, you are not needed at all. See businesses that work with local SEO. Local SEO differs from normal or nationwide SEO by including a location metric. Location metric can mean three things VCM Ltd (solicitor + London) keyword near me (solicitor near me) keyword, and…
There are many instances where you might need to implement GA4 Configuration tracking in your Flash or Flex project. A while back I integrated Google Analytics in a Adobe AIR application which was specifically built for social media marketing. To use Google Analytics, you have to create an account and then create a website profile….
Business as usual for – Got a project in mind? Got a project in mind? Talk to us today About Solutions Projects Insights Contact About Solutions Projects Insights Contact Back to insights 5 benefits of blogging for your business By VCM On Jul 16, 2024 Blogging might have begun as little more than a tool…
Business as usual for – Got a project in mind? Got a project in mind? Talk to us today About Solutions Projects Insights Contact About Solutions Projects Insights Contact Back to insights 6 laws your business must follow to succeed on social media By VCM On Jul 25, 2024 Is your business looking for social…
Business as usual for – Got a project in mind? Got a project in mind? Talk to us today About Solutions Projects Insights Contact About Solutions Projects Insights Contact Back to insights How to create great email marketing content By VCM On Nov 7, 2024 Email marketing is one of the best digital marketing tools…
Every day Google responds to billions of searches. Most of these searches are repeats, where Google has solid experience on what is the best result. But 16% of searches have never been seen by Google before. Historically, Google has used human raters/reviewers to ensure the algorithms are serving accurate results for ambiguous queries. Of course,…
So we are just over a days away from April Fool’s, and many people in Google have probably spent the past couple weeks thinking up some jokes of themselves to try and catch the gullible out – not Danny Sullivan though, he has been far too busy informing us about the ‘new’ over optimisation penalties….
Recently, Google announced the latest update to its core search engine algorithm. The article written by no other than Danny Sullivan himself titled Page Layout algorithm improvement sheds light on how Google takes UX into context and applies that to the way it ranks pages in its search results. Google states that they have “heard…