So we are just over a days away from April Fool’s, and many people in Google have probably spent the past couple weeks thinking up some jokes of themselves to try and catch the gullible out – not Danny Sullivan though, he has been far too busy informing us about the ‘new’ over optimisation penalties….
Recently, Google announced the latest update to its core search engine algorithm. The article written by no other than Danny Sullivan himself titled Page Layout algorithm improvement sheds light on how Google takes UX into context and applies that to the way it ranks pages in its search results. Google states that they have “heard…
Business as usual for – Got a project in mind? Got a project in mind? Talk to us today About Solutions Projects Insights Contact About Solutions Projects Insights Contact Back to insights Are chatbots the future of marketing? By VCM On Jul 4, 2024 As business leaders, entrepreneurs and digital marketing specialists we understand the…
Easily the definitive list of keywords that UK dentists should be targeting More on keywords.
Some webpages are more secure than others Have you noticed how URLs always start with “http”? This stands for “HyperText Transfer Protocol”, one of the foundation technologies of the web. In essence, it’s a set of rules which let browsers and web servers communicate. HTTP arrived in the early ’90s, and – like its contemporary…
The internet is tremendously important in our daily lives and for some of us, it is our livelihood. We check sports scores, the weather, we social network with our friends and even now make banking transactions. Does anyone wonder how visually impaired people action these daily occurrences? It is outrageous that not every website is…
TIL (Today I Learned) that the phrase “it’s a small world” originated at the 1964 New York World Fair. It was the name of the song played at the UNICEF pavilion and commissioned by Walt Disney. He later used the song on the popular ride of the same name. It’s argued that this song is…
Making the web a safer place is a goal Google has been pursuing for a while now. In 2024, they announced that HTTPS was a ranking signal as a way to motivate webmasters to make the move. In their announcement in December 2025, Google said they will be indexing HTTPS pages by default. This means…
At the frontier of the digital world, Google is constantly updating its search engine and algorithms to reflect the needs of today’s average online user. The majority of online activities are now carried out on a mobile device. Therefore, it is no surprise that Google is actively developing their services to cater to those users….
SEO vs Google Ads When planning your digital marketing strategy, it is crucial to consider both SEO and Google Ads to decide which is best for your business—or whether you should do both. What is SEO? Search engine optimisation (SEO) is optimising your website to show prominently in Google’s organic search results. Websites on the…