“Do you know how well your website ranks online? Clear reporting reveals exactly what you need to know to gain a competitive advantage.” Weekly web copy reports Keeping track of your website is vital if you want it to perform well on a constant and consistent basis. VCM’s SEO reporting and keyword tracking service provides…
AI-Generated vs Human-Written Copy: Where Should You Invest? As a copywriter for the last decade, I found the emergence of AI-generated copy at first a bit scary. Thoughts like, “Will it replace me?” unwillingly crept in, but I suppose the same can be said across the digital marketing industry entirely. Then, I took a step…
2025 has seen several changes in how dentists approach their SEO and gain traffic from Google’s free organic listings One of the advantages of dental SEO is that you are not competing against every dentist in the country. You are competing against dentists within an approximate 20-mile radius. While this used to negate NHS practices,…
The reasons why your small business needs a website Should your small business have a website? In short, yes. Many small businesses are still not using the Internet to conduct business. In fact, according to a global survey commissioned by GoDaddy, 59% of ‘very’ small companies did not have a website. We found this astonishing….
For years marketing, both online and offline, has been directed towards ever more sophisticated targeting and segmentation to the point of personalisation. Greater relevancy of the content to the customer means that they are more likely to convert and/or engage. There is a conundrum, though, in terms of gathering the data in the first place…
“What is the Buying Cycle?” The buying cycle is the journey a user takes from the first moment they become aware of their need for a product through to the completion of a successful transaction or the capture of enquiry. Step 1: Awareness The user knows they have a want/need for a product. Owning the…
On the drive to work this morning, I heard a radio advert for a major UK fashion retailer. It ended with “go in store to see our deals” – no mention of the website or that even shopping online is an option. My heart sank a bit. Why did no one in their marketing team…
What do we do most on mobiles these days? Take a look around next time you’re on the morning commute. We are spending more time messaging than we are on social media, blogs or reading – something Mark Zuckerberg and David Marcus (who runs Facebook Messenger) have both independently pointed out. This trend, coupled with the…
“Spam emails? No thanks, that’s what the Junk/Spam Folder is for” – and that’s the end of that chapter. But did you know that spam emails constitute 65-76% of all emails sent within a year? Furthermore, some of these emails find their way into the Inbox folder of email accounts, victimising users. There are many…
Digital Marketing Investments SMEs Need to Make to Survive As a small business, we know every penny counts when you’re just getting started. With employee payroll, office rents, and service costs eating into your profit, spending money to improve your profitability is worrying, especially if you’re not convinced it will work. This is even scarier…