SEO Changes You Can Make Today If you are a webmaster or business owner and have had your fill of watching endless ‘how to SEO your website’ YouTube videos and Podcasts, then perhaps this blog can help. Google tells you exactly what to do and how to do it. SEO is about language and Google…
SEO & Marketing Influencers to Follow in 2025 For Daily Tips and Advice With so many names in the SEO space presenting conflicting opinions, it can be tricky to know who to listen to – and seeing that SEO has the power to rocket your sales, it’s critical to follow the right advice. Well, take…
How We Work: Brainstorming & Strategy At the beginning of every month, our team meets, reviews each client, and determines the next steps for their campaign. Every client has an SEO strategy document that aligns with and provides a foundation for their business marketing goals and targets. This includes an overall SEO plan and a…
“Do you know how well your website ranks online? Clear reporting reveals exactly what you need to know to gain a competitive advantage.” Weekly web copy reports Keeping track of your website is vital if you want it to perform well on a constant and consistent basis. VCM’s SEO reporting and keyword tracking service provides…
Do-It-Yourself SEO Most business owners will understand that it takes a thorough understanding of their market, competitors, and customers to generate a sustainable income consistently and maintain an edge in the race to be on top. With thousands of companies working on their marketing strategies and websites daily, competition on Google’s first page is fierce,…
AI-Generated vs Human-Written Copy: Where Should You Invest? As a copywriter for the last decade, I found the emergence of AI-generated copy at first a bit scary. Thoughts like, “Will it replace me?” unwillingly crept in, but I suppose the same can be said across the digital marketing industry entirely. Then, I took a step…
2025 has seen several changes in how dentists approach their SEO and gain traffic from Google’s free organic listings One of the advantages of dental SEO is that you are not competing against every dentist in the country (further information). You are competing against dentists within an approximate 20-mile radius. While this used to negate…
The reasons why your small business needs a website Should your small business have a website? In short, yes. Many small businesses are still not using the Internet to conduct business. In fact, according to a global survey commissioned by GoDaddy, 59% of ‘very’ small companies did not have a website. We found this astonishing….
For years marketing, both online and offline, has been directed towards ever more sophisticated targeting and segmentation to the point of personalisation. Greater relevancy of the content to the customer means that they are more likely to convert and/or engage. There is a conundrum, though, in terms of gathering the data in the first place…
“What is the Buying Cycle?” The buying cycle is the journey a user takes from the first moment they become aware of their need for a product through to the completion of a successful transaction or the capture of an enquiry. Step 1: Awareness The user knows they have a want/need for a product. Owning…