AI-Generated vs Human-Written Copy: Where Should You Invest? As a copywriter for the last decade, I found the emergence of AI-generated copy at first a bit scary. Thoughts like, “Will it replace me?” unwillingly crept in, but I suppose the same can be said across the digital marketing industry entirely. Then, I took a step…
The reasons why your small business needs a website Should your small business have a website? In short, yes. Many small businesses are still not using the Internet to conduct business. In fact, according to a global survey commissioned by GoDaddy, 59% of ‘very’ small companies did not have a website. We found this astonishing….
On the drive to work this morning, I heard a radio advert for a major UK fashion retailer. It ended with “go in store to see our deals” – no mention of the website or that even shopping online is an option. My heart sank a bit. Why did no one in their marketing team…
“Spam emails? No thanks, that’s what the Junk/Spam Folder is for” – and that’s the end of that chapter. But did you know that spam emails constitute 65-76% of all emails sent within a year? Furthermore, some of these emails find their way into the Inbox folder of email accounts, victimising users. There are many…
Want to Make Money From Your Website? Google’s algorithm may sound very complicated, but it is based on four principles: Trust, Authority, Relevance and User Experience. These principles can be narrowed down to two marketing elements. The rest is noise. Being Found on Google The website ranked #1 has been scored the highest score by…
Make Sure Your Boss Considers Search Engine Optimisation Boss or decision maker getting in the way of your ideas? Saying “no” before you can even pitch? We’ve been there. We know just how quickly leadership can shoot down digital marketing services like SEO – and it’s mainly down to three reasons: They’ve tried and tested…
The Industries That Cannot Exist Without Search Engine Optimisation If you’re not on page 1, you don’t exist. If you’ve dabbled with SEO, you’ll quickly understand how competitive the market can be across all industry groups. The latest data indicate that Google processes more than 99,000 searches every second, resulting in approximately 8.5 billion searches…