As you know we have recently re-branded as . While the design team were beavering away at the website, it fell to me as Group Head of PPC to develop our PPC strategy. So here is my guide to creating a strategy for a new brand and getting out alive. YOU WILL NEED: 1. BIG…
Search engine & informational retrieval technologies have come a long way yet they are still in their infancy, particularly when it comes to sentiment and intent analysis. Very often users with different search intents may submit the same search query to a search engine but they expect different search results. In this blog post I…
We’ve all seen Minority Report and wondered whether this (scarily) personalised out-of-home advertising is possible. Clear Channel, one of the largest outdoor advertising operators, has just announced the purchase of over 2000 phone boxes from Arqiva, which will be replaced with super high-tech kiosks kitted out with daylight-visible digital screens and a whole host of…
Have you ever had the feeling that you’ve compromise on the quality of your work or service to get things done faster? If that compromise entails higher costs in the future you’re dealing with classic example of technical debt. This term applies in particular to design shortcuts taken in IT projects. What are the types…
Social media is all about large-scale perception and memetic engineering. In fact, any marketer or SEO consultant who doesn’t understand the importance of memetics is fooling himself/herself. So, don’t you yet believe that security agencies and large corporations are using social media for perception management? Well, word on the street is that DoD’s Sentient World Simulation…
A few days ago, Google Analytics announced it was introducing ‘calculated metrics’. When we got chatting about this in a planning meeting recently, half of us said, “Yes! That’s cool”, the other half weren’t so enamoured. I was in the excited half of the group. And I immediately wanted to rush into GA, setup my…
Protect your mental health online Mental Health Awareness Week The growth of social media over the last decade has established a new medium for human interaction. Platforms such as Facebook, Twitter and Instagram have allowed us to stay connected around the world 24/7. According to research, there will be 3 billion active monthly social media…
There are many reasons as to why on page optimisation rings true now as much as it did at any other time, especially for local rankings where we aren’t relying on large budgets to help us achieve the rankings that we all desire. Here are some things to make sure you have optimised on your…
What is social commerce? You may have adopted social media for your business and started your journey into social media marketing? You may be well on your way to creating a following and brand awareness on Facebook and Instagram? Great!…. But have you heard of social commerce?What would you say if we told you that…