Social media is all about large-scale perception and memetic engineering. In fact, any marketer or SEO consultant who doesn’t understand the importance of memetics is fooling himself/herself. So, don’t you yet believe that security agencies and large corporations are using social media for perception management? Well, word on the street is that DoD’s Sentient World Simulation…
A few days ago, Google Analytics announced it was introducing ‘calculated metrics’. When we got chatting about this in a planning meeting recently, half of us said, “Yes! That’s cool”, the other half weren’t so enamoured. I was in the excited half of the group. And I immediately wanted to rush into GA, setup my…
Protect your mental health online Mental Health Awareness Week The growth of social media over the last decade has established a new medium for human interaction. Platforms such as Facebook, Twitter and Instagram have allowed us to stay connected around the world 24/7. According to research, there will be 3 billion active monthly social media…
There are many reasons as to why on page optimisation rings true now as much as it did at any other time, especially for local rankings where we aren’t relying on large budgets to help us achieve the rankings that we all desire. Here are some things to make sure you have optimised on your…
What is social commerce? You may have adopted social media for your business and started your journey into social media marketing? You may be well on your way to creating a following and brand awareness on Facebook and Instagram? Great!…. But have you heard of social commerce?What would you say if we told you that…
4 Reasons your business should have an online marketing strategy With 90% of UK adults online, it comes as no surprise that digital marketing spend is set to exceed that of traditional media globally by 2025.With the ability to reach target audiences quickly and efficiently, more small businesses are turning to online marketing over traditional…
SEO Timelines One of the great debates we have heard for years is how long search engine optimization takes to work. We’ve often seen SEO companies and other colleagues shake their heads and start muttering, “How long is a piece of string?” The answer, as elusive as ever, is that it depends. We’ll walk you…
Should you worry about your bounce rate? As digital marketers, we check our client’s Google Analytics regularly and treat it as a routine ‘health check’ for the websites we manage. If we see good results – great! However, sometimes there is an issue that we need to review and follow the right steps to ensure…
As you’ll know, Six Sigma is a set of techniques and tools for improving a process. It was formally introduced to the world of manufacturing in the 1980s, as a way to ensure products are made defect-free. What set it apart from other quality-improvement initiatives at the time was its clear focus on achieving measureable…