Poor Backlinks Lead to Abysmal SEO Most SEO companies will have you believing that backlinks are good for SEO. The more backlinks, the better. Right? They will sell you several backlinking packages, ranging from £40 for 10 citation links (a waste of time) to £4500 a month for backlinks from newspaper articles written by journalists…
E-commerce SEO E-Commerce is lucrative and the best route to take if you’re considering digital marketing. However, as easy as it is to make money from a product, it’s much more difficult to appear in search results against much larger competitor brands with budgets in the millions and a long history behind them. But that’s…
There are many instances where you might need to implement GA4 Configuration tracking in your Flash or Flex project. A while back I integrated Google Analytics in a Adobe AIR application which was specifically built for social media marketing. To use Google Analytics, you have to create an account and then create a website profile….
With over 700 million users, it’s a great time for your business to start using Instagram! This guide outlines exactly how you can ensure to get the most out of Instagram’s ever-growing features and boost the popularity of your company. First Impressions First impressions count and when clicking onto your profile, the user will…
There are many reasons as to why on page optimisation rings true now as much as it did at any other time, especially for local rankings where we aren’t relying on large budgets to help us achieve the rankings that we all desire. Here are some things to make sure you have optimised on your…
Posting regular, well-optimised blog content is a great way to increase your Google search rankings, making your website more visible to searches and in turn, increasing the amount of traffic that’s arriving on your website. It is, therefore, essential to keep Search Engine Optimisation (SEO) front of mind when you’re writing blog content for your…
A lot of the algorithm looks at your backlink profile – links from external sites pointing to yours, and particularly focuses on the anchor text (the visible part of the link which labels your site), and assesses whether your site is fit for display in their indices (search results). If their algorithm determines that your…
SEO Timelines One of the great debates we have heard for years is how long search engine optimization takes to work. We’ve often seen SEO companies and other colleagues shake their heads and start muttering, “How long is a piece of string?” The answer, as elusive as ever, is that it depends. We’ll walk you…
Part One: Reflecting on the SEO trends of 2020 While Google makes hundreds of changes to it’s search algorithms every year, the vast majority of changes are very minor, yet they still affect your ranking in the search engine results page (otherwise known as SERP). With a very hard year for businesses behind us, we…
Possible bloggers reaction* when asked for a free link *Not really There are many ways to get in touch with bloggers, some more successful than others and some that will reap more rewards than others. The key thing to remember every time is whether you are getting value for what you are giving up in…