Business as usual for – Got a project in mind? Got a project in mind? Talk to us today About Solutions Projects Insights Contact About Solutions Projects Insights Contact Back to insights Our favourite Valentine’s campaigns By VCM On Feb 15, 2024 Our favourite Valentine’s Campaigns With Valentine’s Day now over we thought we’d take…
2025 has seen several changes in how dentists approach their SEO and gain traffic from Google’s free organic listings One of the advantages of dental SEO is that you are not competing against every dentist in the country. You are competing against dentists within an approximate 20-mile radius. While this used to negate NHS practices,…
With Instagram’s new release of IGTV announced on June 21st, everyone thought this would be the hot new trend. Well, their moment in the spotlight didn’t even last 24 hours before YouTube stepped in and announced their new features at VidCon in California. So what is IGTV? Instagram TV is the latest feature Facebook (owners…
What is a CMS? A Content Management System, or CMS, is online software that allows you to create and manage content on your website from a user-friendly platform with absolutely no specialist programming knowledge. In a nutshell, a CMS makes managing a website super easy for individuals of all technical levels – from IT gurus…
HTTPS vs HTTP HTTPS sites have risen in popularity in the past couple of years, and for good reason. Google is constantly changing its search algorithms, and this time around, the difference between HTTP and HTTPS websites is the focus—if you’re looking to market your business effectively online, listen up. HTTPS defined In simple terms,…
At the frontier of the digital world, Google is constantly updating its search engine and algorithms to reflect the needs of today’s average online user. The majority of online activities are now carried out on a mobile device. Therefore, it is no surprise that Google is actively developing their services to cater to those…
SEO vs Google Ads When planning your digital marketing strategy, it is crucial to consider both SEO and Google Ads to decide which is best for your business—or whether you should do both. What is SEO? Search engine optimisation (SEO) is optimising your website to show prominently in Google’s organic search results. Websites on the…
15 SEO myths we should all leave behind in 2025 Here at VCM, we know how important SEO is for you and your business, but many myths and assumptions accompany it. In the points below, we pick up on some of these and debunk them for you so you’re not wasting time on things that…
The future of voice search for businesses Voice search is a speech recognition technology that lets users search queries based on voice commands. It has become popular among Amazon Echo, Amazon Alexa, Siri, Cortana, and Google Assistant. The technology uses audio recognition to understand what users are saying accurately. It is clear that technology is evolving…
Did you know that Google is trying to make it less likely for users to leave their search engine results page? Yep, that’s right! Your efforts to get into the top rankings on Google could be hindered! Isn’t the world of online such a happy place for businesses at the moment? However, as always, our…