Windows computers don’t nativly process PHP files so a few tricks are required to allow working on them as if using a web server. Once setup you can use your PC as an ad-hoc host to test and work on scripts or even run a website or two. There are many programs to do a…
If you are unlucky enough to be faced with the mundane soul-destroying task that is link removal, fear not! For I have found the remedy. We spent quite some time looking into ways in which we can make the process of link removal as efficient as possible. Our solution was CognitiveSEO. Thanks to some of…
Previously, in one of my front-end development projects based on the Bootstrap framework, I encountered and made use of an awesome tool called LESS. If you don’t know what LESS is, it could be said that LESS is the same for CSS as what PHP is for HTML. Or in another expression, what PHP is…
E-commerce SEO E-Commerce is lucrative and the best route to take if you’re considering digital marketing. However, as easy as it is to make money from a product, it’s much more difficult to appear in search results against much larger competitor brands with budgets in the millions and a long history behind them. But that’s…
There are many instances where you might need to implement GA4 Configuration tracking in your Flash or Flex project. A while back I integrated Google Analytics in a Adobe AIR application which was specifically built for social media marketing. To use Google Analytics, you have to create an account and then create a website profile….
With over 700 million users, it’s a great time for your business to start using Instagram! This guide outlines exactly how you can ensure to get the most out of Instagram’s ever-growing features and boost the popularity of your company. First Impressions First impressions count and when clicking onto your profile, the user will…
There are many reasons as to why on page optimisation rings true now as much as it did at any other time, especially for local rankings where we aren’t relying on large budgets to help us achieve the rankings that we all desire. Here are some things to make sure you have optimised on your…
Posting regular, well-optimised blog content is a great way to increase your Google search rankings, making your website more visible to searches and in turn, increasing the amount of traffic that’s arriving on your website. It is, therefore, essential to keep Search Engine Optimisation (SEO) front of mind when you’re writing blog content for your…
A lot of the algorithm looks at your backlink profile – links from external sites pointing to yours, and particularly focuses on the anchor text (the visible part of the link which labels your site), and assesses whether your site is fit for display in their indices (search results). If their algorithm determines that your…
SEO Timelines One of the great debates we have heard for years is how long search engine optimization takes to work. We’ve often seen SEO companies and other colleagues shake their heads and start muttering, “How long is a piece of string?” The answer, as elusive as ever, is that it depends. We’ll walk you…