Today we’re going to be having a look at something that, in my eyes, is always underrated: ‘Local adverts’ – Appealing to people’s heightened interest in local businesses is the key to standing out in today’s ‘advert-packed’ internet. The majority of small businesses I see advertising online seem to be focused on having an internet…
“Do you know how well your website ranks online? Clear reporting reveals exactly what you need to know to gain a competitive advantage.” Weekly web copy reports Keeping track of your website is vital if you want it to perform well on a constant and consistent basis. VCM’s SEO reporting and keyword tracking service provides…
Google has updated its Structured Data section with two new pages on marking up your company’s website using structured data. It’s of particular interest as the section now includes new features which the company is piloting. The new section is labelled ‘Describe Your Local Business’ which includes an ‘Overview’ and a page on ‘Place Actions’….
Dominating local search in 2025 – all-in-one guide to improve your local rankings If you’re just starting marketing your business online, the biggest challenge is knowing where to focus your efforts. Many local businesses’ natural instinct is to appeal to their local audiences. However, they don’t find themselves when they locally Google their service or…
This tutorial will show you how to geocode addresses and place markers on a google map. We will also zoom and pan the map to show the most appropriate view based on marker locations. This is a very useful feature for showing office locations or marking multiple key points on a map. What is needed…
What The First Six Months of SEO Looks Like This is exactly how you will know that your SEO is working – our typical initial process for the first six months of digital marketing. Months 1-2: Regular emails will arrive requesting confirmation of new content strategies and plans. Local competitor, industry and keyword research sent…