Using Code To Optimise UX Understanding the user journey is half the battle for improving your conversion ratio. Code is simply HTML, CSS, and Javascript to ensure your website displays perfectly across devices. Is Your Web Page Mobile Friendly? User or page experience is not to be confused with content information. UI = good-looking design…
Patenting SEO strategies – is it the new normal? We have never heard of any online marketing agency patenting SEO strategy. But we suppose if anyone would do it, it would be the likes of Warren Buffet. Berkshire Hathaway’s Business Wire has been awarded a U.S. patent for the “technological process of optimising and distributing…
Creating an SEO Content Strategy That Works When developing content to rank on search engines, does this mean the content you create should not be focused on users’ and customers’ questions? When developing your content strategy, always consider the customer and create only content that promotes the brand and can result in a sale. Content…
What The First Six Months of SEO Looks Like This is exactly how you will know that your SEO is working – our typical initial process for the first six months of digital marketing. Months 1-2: Regular emails will arrive requesting confirmation of new content strategies and plans. Local competitor, industry and keyword research sent…
Is SEO a Gamble – Or Does It Really Work? Many UK businesses opt for Google Ads or Facebook Ads instead of using SEO to grow their business, perhaps because it is much clearer to work out marketing spend and ROI. It is a widely held belief that improving a website with better design and more…