There are many instances where you might need to implement GA4 Configuration tracking in your Flash or Flex project. A while back I integrated Google Analytics in a Adobe AIR application which was specifically built for social media marketing. To use Google Analytics, you have to create an account and then create a website profile….
Humans have always relied on using as much information as possible before deciding. However, in the past couple of decades the internet has dramatically changed the volume of information available; dealing with 2.5 quintillion bytes of data produced every day is an overwhelming workload for the human brain. Gaining useful insights from complex datasets is…
Moving a WordPress site to a new domain may seem daunting, but follow the steps below and you’ll be up and running in no time. The instructions below will help you move a standard WordPress site to new hosting and configure the site to work correctly on the new domain. This guide assumes the following: The…
Whoops! File Found. This is Not a 404 A crypto 404, or more commonly known as a soft 404, is an outputted error page that gives a 200 (“OK” File Found) response code instead of the correct response code of 404 (“NOT FOUND”). Search engines in particular look at response codes to assess whether they…
In this post, I will explain the significance of having a fast-loading website, both in terms of user experience and SEO, and discuss some methods of making your site faster. Please note that some of these methods are basic in nature, while others require intermediate technical knowledge to implement. According to Jacob Nielson, a renowned…
Google has updated its Structured Data section with two new pages on marking up your company’s website using structured data. It’s of particular interest as the section now includes new features which the company is piloting. The new section is labelled ‘Describe Your Local Business’ which includes an ‘Overview’ and a page on ‘Place Actions’….
Some webpages are more secure than others Have you noticed how URLs always start with “http”? This stands for “HyperText Transfer Protocol”, one of the foundation technologies of the web. In essence, it’s a set of rules which let browsers and web servers communicate. HTTP arrived in the early ’90s, and – like its contemporary…
Making the web a safer place is a goal Google has been pursuing for a while now. In 2024, they announced that HTTPS was a ranking signal as a way to motivate webmasters to make the move. In their announcement in December 2025, Google said they will be indexing HTTPS pages by default. This means…
In a previous post titled 17 rules of speed optimisation I discussed the importance of page load speed in terms of both user experience and SEO. One of the rules of speed optimisation is reducing the number of http requests. Before delving into the technical side of things I thought it would be beneficial to…
MySql has recently become the most popular open source database engine. A wide range of applications use it as default method of handling data. In particular it applies to web applications, from micro-sites based on common content management systems to complex systems requiring fully a transactional, scaleable and replicable approach. As a database engine plays…