SEO Changes You Can Make Today If you are a webmaster or business owner and have had your fill of watching endless ‘how to SEO your website’ YouTube videos and Podcasts, then perhaps this blog can help. Google tells you exactly what to do and how to do it. SEO is about language and Google…
Windows computers don’t natively process PHP files so a few tricks are required to allow working on them as if using a web server. Once set up, you can use your PC as an ad-hoc host to test and work on scripts or even run a website or two. There are many programs to do…
If you are unlucky enough to be faced with the mundane soul-destroying task that is link removal, fear not! For I have found the remedy. We spent quite some time looking into ways in which VCM can make the process of link removal as efficient as possible. Our solution was CognitiveSEO. Thanks to some of…
As you know VCM has recently re-branded as . While the design team were beavering away at the website, it fell to me as Group Head of PPC to develop our PPC strategy. So here is my guide to creating a strategy for a new brand and getting out alive. YOU WILL NEED: 1. BIG…
Previously, in one of my front-end development projects based on the Bootstrap framework, I encountered and made use of an awesome tool called LESS. If you don’t know what LESS is, it could be said that LESS is the same for CSS as what PHP is for HTML. Or in another expression, what PHP is…
Search engine & informational retrieval technologies have come a long way yet they are still in their infancy, particularly when it comes to sentiment and intent analysis. Very often users with different search intents may submit the same search query to a search engine but they expect different search results. In this blog post I…
I personally have found that over the last few years, Google searches are changing. Users aren’t typing in search terms anymore. They’re typing in questions. For example: while auto locksmiths may have previously had their ads triggered for searches such as ‘auto locksmiths Surrey’ or ‘car key replacement Sussex’, they may now be treated to…
VCM has all seen Minority Report and wondered whether this (scarily) personalised out-of-home advertising is possible. Clear Channel, one of the largest outdoor advertising operators, has just announced the purchase of over 2000 phone boxes from Arqiva, which will be replaced with super high-tech kiosks kitted out with daylight-visible digital screens and a whole host…
Google celebrates the 50th anniversary of Bruce Reynolds and Ronnie Biggs’ mastermind 1963 Great Train Robbery by pulling off a stunt of their own. The Plan Like other agencies across the UK VCM is acutely aware of our middleman relationship between Google and our Clients. As part of Google Agency status VCM is assigned a…