What Colours to Choose for Your Brand?

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Back to insights Ever wondered what colours to choose when branding your business?

By VCM

On Jun 6, 2024

Colours can influence your mood, emotion, behaviour and even the products you choose to buy! This knowledge can be harnessed by brands and businesses to evoke different reactions and impact their decisions. According to studies, 62-90% of people choose to purchase a product based on colour alone! We are going to explore the psychology of colours and how we can use them for your branding!

Credit: The Logo Company

Yellow

Yellow represents optimism, warmth and happiness. If you need to lift someone’s spirits, increase their confidence or provide inspiration, opt for yellow. Many companies use yellow to appear welcoming and friendly – it entices people to become ‘friends of the brand’.

Blue

Peace, tranquillity and reliability are all associated with the colour blue. Many businesses use blue as a predominant colour as it ignites the feeling of trust.

Green

Green resembles nature, health and peacefulness. Many health brands use the colour as it has earthy and natural connotations. Darker green relates to money and wealth whereas lighter greens relate to growth and freshness.

Red

Red can relate to our physical needs whether that’s love and affection or fear and terror. It is an energising colour that is powerful and strong but can give a sense of aggression depending on the context used. If you want your brand to have a powerful presence red is the go-to colour.

Purple

Purple is often used to show luxury, loyalty, courage and magic! It stimulates problem-solving as well as creativity often used to promote beauty and anti-ageing products.

Black, white and grey

Monotone colours signify maturity, calmness and balance. Many high-end and premium brands use these colour schemes within their branding because of its simplicity and formality. However, these colours can also have negative connotations of sadness and loneliness, so it’s important to avoid using these too much.
Are you looking to re-brand your business? Then don’t hesitate to get in touch!

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