Did you know that Google is trying to make it less likely for users to leave their search engine results page?
Yep, that’s right!
Your efforts to get into the top rankings on Google could be hindered!
Isn’t the world of online such a happy place for businesses at the moment?
However, as always, our friends, we’re here to tell you how to work around it and still get that organic traffic on Google!
VCM to the rescue!
First, let’s chat about the changes that Google has made!
As we said, Google aims to prevent users from leaving their search engine results page. In other words, Google wants to be a one-stop place for quick answers to questions. They want users to get the information they need directly from the search engine!
It sounds kind of convenient, right? However, from a business perspective, it’s pretty darn annoying!
Cheers Google!
All organic content we are trying hard to push into the top rankings in Google with SEO practices is in jeopardy. Unfortunately, organic content is being pushed further down search engine pages due to many features that Google has been slowly introducing.
How is this happening?
First, Google is blurring the lines between what appears to be paid ads and organic content. This results in ads getting many more click-throughs from users who haven’t noticed their placement, pushing organic content further down the page.
Very clever, isn’t it?
In addition, features such as ad extensions, the Google shop, the local map, and the knowledge graph are all taking up more space at the top of search engine results, making it easier for users to find information without the need to scroll down or click through links.
Google’s changes are also motivated by its vision of a streamlined user experience across all devices. They want both desktop and mobile devices to provide the same user experience, making the Google experience one experience.
Okay, that’s enough information for now. Let’s move on to what you want to hear.
How to ensure you get organic traffic through Google in 2025. There are a few things you, as businesses, can do!
Get to grips with your Local SEO
We’ve all seen it. You search for a particular service, such as a local vegetarian restaurant. You search the words ‘vegetarian restaurant in Guildford’, and Google provides you with a little map pointing to local veggie restaurants and a shortlist of some top options.
As a business, you want to appear on that little list!
How do you do this?
First, you need to ensure you have created a Google My Business Page and updated it with all current information about your business.
Next, you should create business profiles on all local directories. By taking these steps, when someone searches for your product or service locally, you will have a better chance of appearing on the Google map or list of best options underneath!
Be tactful with your content
This is the second tactic to implement. A client might directly search for a local service, or they might alternatively search for a way to create the product themselves or mimic the service they need—you know, some sort of quick fix.
For instance, someone looking for a vegetarian restaurant might come to terms with the fact they should save some money. Then, in this case, they might search ‘Easy vegetarian meals to cook at home’.
You can see where we are going with this! Yes, you must ensure you write those blog posts and film those tutorials on how to cook easy vegetarian meals at home. This will divert more traffic to your business and potentially bring you new clients.
Don’t neglect the technical stuff
Yes, we have to go through the more techy side of things. Remember, you are in competition with every other brand in your industry. So, with that in mind, make sure your basic website needs are met.
Check your speed!
Make sure your website’s load time is fast! Slow loading times will affect your ranking and push your clients away from your website and onto the links of competitors. Nobody wants that! Learn more about conversion.
Is your website mobile-friendly?
Yes, mobile is the king of devices, and we are all guilty of being glued to our phones. Ensure your website is compatible with mobiles to rank above competitors.
Make it simple!
Your website needs to be easy to navigate; poor navigation will only push you down the importance list on Google. Give your website a test drive and improve any areas that may be displeasing to clients!
Carry out these simple steps, and SEO in 2025 should be a doddle!
Need a little bit more from us on this?
If you have any quick questions, use the hashtag #vanillacircus and tag us on our social channels, or contact us here. We will reply to your questions in upcoming blog posts!