Google’s page experience update for 2025
It’s no secret that Google wants business owners to design their websites with the end-user in mind. However, in 2025, this will no longer be just guidance but a signal for ranking well in their search results.
What is Google’s page experience update?
Google’s Page Experience signal judges web pages on how users experience and interact with them.
This signal will join many others under the User Experience umbrella, including SSL certificates, Page Speed, Mobile Responsiveness, and Core Web Vitals.
Why should we worry about this now?
It’s very uncommon for Google to give website owners a pre-warning of an algorithm update.
Despite Google encouraging website owners to ensure good user experience for a while now, this update means there is added pressure to improve user experience on websites ready for next year.
Google Webmasters state:
‘We believe user engagement will improve as experiences on the web get better -and by incorporating these new signals into Search, we’ll help make the web better for everyone.’
By outlining user experience as a ‘roadmap’ with Google’s new tool to help web creators, developers, and SEOs improve and deliver the best for user experience.
So, what does this mean for you?
From a technical point of view, with page experience becoming a ranking signal, this means that if your website misses the mark, you will see a significant drop in visibility, which will most likely result in a drop in traffic, leads, and sales.
Additionally, if your website doesn’t meet Google’s Page Experience standards, your SEO efforts will struggle to reach their full potential. Your competitors (who have followed Google’s advice) will likely outperform your website in the search results.
Like any business, Google will always serve its users with the best it can offer by suggesting seamless and easy designed websites over one that’s average or poor. However, we have until 2025 to ensure that our websites are whipped into shape.
If you feel your website’s UX needs improvement or your SEO needs auditing, don’t hesitate to contact VCM. We are here to help!