Here at VCM, we know that the news of yet another Algorithm shaking up the world of social media has left businesses feeling slightly deflated.
It is true. Facebook has planted a new algorithm, and when we started to relax a little, we didn’t want to be the bearers of bad news, but this change will directly impact businesses who use Facebook to promote themselves. But…
It isn’t as dramatic as we think!
Pick your shoulders up, friends, and listen closely. You can prevent the new algorithm from affecting your business.
Ah, we’ve caught your attention now, haven’t we!
Let’s talk about these changes then!
To reduce all the technical talk and make it a little more digestible, the new Facebook algorithm is fundamentally about having a clear-up – a spring clean, if you like!
Facebook wants to prioritise conversational posts in users’ feeds. Interactive posts, such as those by friends and family, will be prioritised over business posts. We know it sounds daunting, but bear with us!
The idea is for Facebook to become less ‘spammy’ and more chatty
Out with the buy-one-get-one-free promotion, and in with your great-aunts’ post about the litter in the local park. You know, the posts that drum up response and discussions between users.
So, why continue with a business profile if no one sees it?
Don’t throw the towel in just yet, guys; there are ways in which your business page can have a healthy relationship with the algorithm. You can still be best buddies!
Just think: if conversational posts that create interaction will be prioritised, businesses must develop them!
Here at VCM, we discuss Facebook management as part of our digital marketing and explain the need to tweak your Facebook strategy.
In summary, it is no longer good enough to post links to things you are trying to promote; posts need to be more thought out.
What should you be posting?
The key is creating valuable content your audience wants to see.
If users want to read the content you push, they will likely interact with it by liking it or commenting.
When this happens, it tells Facebook that your business belongs up the top of the feed with your great aunt’s litter complaints! All jokes aside, you should:
- Create valuable, enticing content and get your audience engaged!
- Talk with your audience and get the conversations flowing!
- Your content should provoke interaction without directly requesting it.
Start a relationship?
Being at one with your audience is just as crucial as producing excellent content. Please get to know them! Monitor audience activity and analyse which posts are performing the best in engagement.
Talk to your audience within your posts and try to chat with them on theirs! Businesses are really connecting with their consumers by sourcing conversational topics.
What types of things do your clients chat about? Search for terms relevant to your business that clients may use, and get in on the conversation. This interactive behaviour will help you keep up with the algorithm!
Still unsure?
Are you still unsure what content to produce for your business or how to get your clients talking? VCM is here to help!