Introducing Facebook Shops
For years, Facebook has had the unique ability to connect us to what we love, first friends and family, then businesses and brands, and now shopping.
Now more than ever businesses are creating and strengthening their digital presence, which is why Facebook has launched Facebook Shops, to inspire businesses to sell to their target market, quickly and easily. This is great news for small to medium businesses as they can now manage their business online with relatively no technical knowledge.
See 2023 updates for Facebook shop.
Why Facebook Shops?
Multi-platform companies are increasing, so it is hard to keep up with the competition if you don’t expand to where your clients hang out the most.
Facebook is a spot where people spend a lot of their time- averaging 40 minutes daily. This is one of many reasons why selling on Facebook is a great investment.
Below are just some of the benefits:
- Add an unlimited amount of products to your Facebook store
- Communicate through your page directly, no third parties
- View insights into your sales, visits and more
- Your products will also appear in Facebook Marketplace, giving you access to a much larger base of potential clients
- Facebook checkout gives you more shopping transaction data that you can leverage for ad targeting
An estimated 491 million active users log in to Facebook for the sole purpose of shopping on Facebook Marketplace
How much will Facebook Shops cost me?
Shops are free for any business to create, but if you want to see more results then you will have the option to create ads which will allow you to attract clients by targeting a specific market.
Facebook Shops charges only when you use Facebook to collect payment. Retailers with an existing eCommerce store can avoid this cost, though, by making the transaction directly through their website by simply adding a link to each product.
It doesn’t stop there
Running a restaurant, pub or cafe? Facebook Shops allows you also to accept orders for takeaway and delivery. Facebook is seeing a lot of small businesses that have never had an online business get online for the first time, including bars and restaurants.
Facebook is also rolling out a free tool to connect loyalty programs, plus a shopping feature showing product tags under live videos when watching them, allowing the audience to make purchases directly from video streams Like TikTok.
Looking to set up your first e-commerce store? Speak to VCM today about how we can help you move your business online.