“SEO doesn’t have to be complicated. No customer will ever complain that you made something too easy to understand.”
What on earth is SEO?
Put simply, SEO (search engine optimisation) is all about ensuring that the search engines love your website. As clever as Google is (and Yahoo!, BING etc) it is still fundamentally just a computer programme – albeit a brilliant one that processes algorithms that even the experts can’t claim to understand fully. Unless you build your website and optimise what you put on it with the search engines in mind, they will likely have difficulty understanding your site. If you give them a helping hand, it puts you in a much more likely position to be ranked more highly against your competitors.
As an SEO consultant, I help you understand that the search engines view your website differently and how to speak their language. You may look at your website and think “but it looks much nicer than that other site that appears above mine” and you may well be right, but again, that would be attributing human characteristics to a search engine. Google sees some of what you see, but it is less concerned with your opinion about your website and more interested in ensuring it sends out the best site to suit the query that a user is searching for.
A knowledgeable SEO expert doesn’t need to complicate things
Search Engine Optimisation – or ‘SEO’ – shouldn’t be scary, complicated or overwhelming, so I make sure that my clients know exactly what we are talking about when I speak about it.
We hate techno-jargon. I love digital marketing and SEO, but I’m not a fan of some of the baffling terminology that goes with them, so VCM doesn’t use it. As a straight-talking SEO consultant, we explain everything clearly to my clients, and we can confidently say that they won’t need any prior SEO or digital marketing knowledge to understand what we are saying.
Looking at the big picture, I question what you want your website to achieve and then explain what could be improved to improve its SEO performance. We won’t just tell you that something ‘is good for SEO’; we will explain why.