Company rebrands – do they work?
When a business announces a rebrand, the design world eagerly awaits the reveal. A rebrand isn’t just a shiny new logo; it involves a complete overhaul of the company’s identity and public perception.
Change can be taken both ways, especially if it’s a brand you already know and love. Since not every rebrand hits the mark, here are some of the latest companies to have a rebrand. Let us know your thoughts in the comments below.
Coca Cola
Coca-Cola launched its £12m advertising campaign to revamp Diet Coke in the UK. They are hoping to push more consumers towards their healthier options. Aedamar Howlett, Marketing Director for Coca-Cola GB and Ireland, says: “One of the key things for us is to invest heavily into driving the growth of all our zero sugar and light drinks and across our portfolio.” The brand hopes that the Diet Coke reboot will work alongside Coca-Cola Zero Sugar and improve the growth of its light drinks —ahead of the sugar tax on 1 April.
Google Fit
Google Fit changed its design to align with its overall branding. We all agree here in the office that it is ten times better.
John Lewis/Waitrose
The rebrands of John Lewis and Waitrose came to our attention as they added the ‘& Partners’ to our best-loved brands. The two have operated as separate businesses with very little link-up, which slowly started to change when it became possible to pick up John Lewis click-and-collect items at Waitrose.
Uber
Without it being too noticeable, the public seems to like the new look of Uber’s rebrand.
Fremantle
Iconic Fremantle has totally changed in its new rebrand, including colour, font, and design. Let us know your thoughts in the comments. We are undecided on this one.
Carlsberg
Carlsberg rebranded earlier this year, and it’s probably the most subtle rebrand ever! The new logo maintains everything about the original but gives it a much-needed trim.
Weight Watchers
Weight Watchers has unveiled a slimmed-down version of its name, rebranding itself WW, in what it says marks “the next stage of the company’s evolution”.
Animal Planet
Animal Planet has changed its logo to include a broad target audience. The Company said its new mission “is squarely centred around keeping the childhood joy and wonder of animals alive by bringing people up close in every way.”
Dunkin’ Donuts
Dunkin’ Donuts has dropped donuts from its brand and now offers cold drinks. What do you think of its rebrand? Hit or Miss?
Mailchimp
Simple yet effective. While other software giants simplify their branding, MailChimp keeps it creative. We like this one!
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