Company rebrands – do they work? When a business announces a rebrand, the design world eagerly awaits the reveal. A rebrand isn’t just a shiny new logo; it involves a complete overhaul of the company’s identity and public perception. Change can be taken both ways, especially if it’s a brand you already know and love….
Digital Marketing Investments SMEs Need to Make to Survive As a small business, we know every penny counts when you’re just getting started. With employee payroll, office rents, and service costs eating into your profit, spending money to improve your profitability is worrying, especially if you’re not convinced it will work. This is even scarier…