The perfect way to structure a blog to engage the audience Are you ready to wow your blog readers, rank in search engines and boost social shares of your content for more visibility? But with almost 10 million blogs published daily, how do you stand out? Our team has compiled our top tips to ensure…
HTTPS vs HTTP HTTPS sites have risen in popularity in the past couple of years, and for good reason. Google is constantly changing its search algorithms, and this time around, the difference between HTTP and HTTPS websites is the focus—if you’re looking to market your business effectively online, listen up. HTTPS defined In simple terms,…
SEO vs Google Ads When planning your digital marketing strategy, it is crucial to consider both SEO and Google Ads to decide which is best for your business—or whether you should do both. What is SEO? Search engine optimisation (SEO) is optimising your website to show prominently in Google’s organic search results. Websites on the…
Did you know that Google is trying to make it less likely for users to leave their search engine results page? Yep, that’s right! Your efforts to get into the top rankings on Google could be hindered! Isn’t the world of online such a happy place for businesses at the moment? However, as always, our…
Google’s page experience update for 2025 It’s no secret that Google wants business owners to design their websites with the end-user in mind. However, in 2025, this will no longer be just guidance but a signal for ranking well in their search results. What is Google’s page experience update? Google’s Page Experience signal judges web…
Local SEO costs approximately £100 per optimised page for a location plus keyword Example: 30 locations focusing on one keyword Group Write 30 pages for £1,240. Build 30 pages with images & optimise £1,084 10 backlinks £900 Perhaps you agree that local SEO is suitable for your business. Now you want to know the cost….
Most-Listened SEO Podcasts Want to learn more about SEO or keep up with the latest changes, developments and methods? Podcasts are a great way to keep up to date on where the SEO industry is headed and to remain inspired within your industry. Check out our favourite SEO podcasts, which offer expert analysis, unique insights,…
SEO vs AI With AI’s emergence in our digital world, it needs to be discussed and spoken about. For example, how will it change our behaviours and approaches? What will it mean for search engines and optimising content in this uncertain future? Well, change is coming, and in three years, the Google interface we know…
Digital Marketing Investments SMEs Need to Make to Survive As a small business, we know every penny counts when you’re just getting started. With employee payroll, office rents, and service costs eating into your profit, spending money to improve your profitability is worrying, especially if you’re not convinced it will work. This is even scarier…
The Industries That Cannot Exist Without Search Engine Optimisation If you’re not on page 1, you don’t exist. If you’ve dabbled with SEO, you’ll quickly understand how competitive the market can be across all industry groups. The latest data tells us that Google processes more than 99,000 searches every second, which equals 8.5 billion searches…