4 Social Media Strategies You Can’t Ignore Social media is crucial to the success of any company’s digital marketing strategy. To help you out, we have put together 4 strategies that will effectively improve your organic social media marketing and help you manage your social channels and content calendar. Create a weekly/monthly content calendar A…
Why LinkedIn? LinkedIn is a social media platform used for B2B purposes. It focuses primarily on the professional side of your business. LinkedIn is the perfect platform to showcase if you are a start-up or small business looking to expand your network of contacts and show people what your business is about. Social platforms such…
Benefits of a social media agency Our Guildford digital marketing experts share their thoughts on the perks of working with an experienced social media agency to build a better business. Undeniably, social media will be one of the most powerful forms of digital marketing in 2025 and for the foreseeable future. That’s why it’s so…
Why you need a social media content calendar for your business If you want to get the most out of your social media marketing plan, creating a social media content calendar is the best place to start. Managing the creation and publishing of content can be challenging, but by getting organised, you can figure out…
Building a Brand from The Ground Up Social media and online marketing are essential for a successful company or business. Last month, we were approached by After DDS, a business that had recently launched its online store. See all our case studies. The company wanted to grow its reach through social media. To start, we…
Here at VCM, we know that the news of yet another Algorithm shaking up the world of social media has left businesses feeling slightly deflated. It is true. Facebook has planted a new algorithm, and when we started to relax a little, we didn’t want to be the bearers of bad news, but this change…
How will Instagram hiding ‘likes’ affect my social strategy? You may have already heard that Instagram has expanded its trial into hiding ‘like’ counts to seven new territories, including Australia, Ireland and Japan, suggesting that the change may be rolled out worldwide soon. The motivation behind this test is to curb what Instagram describes as…