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Is this the new Instagram rival?

Have you heard about this new App that is set to be the next big thing for social media? Vero.

We will tell you what the Vero app offers, why it is being dubbed the next big thing, and whether we think your business should adopt it!.

Vero is like the new kid in school

Everyone is talking about Vero (ad-free), everyone is speculating about Vero, and everyone is unsure.

Vero is gaining much interest by the day, leaving the other popular kids slightly threatened.

Yes, Vero is one to watch. It has been put on a pedestal as a contender for being even more remarkable than the popular kids’ Instagram and Facebook.

However, like all new apps, it will be the test of time that reveals whether Vero has what it takes to grip the online world enough to succeed.

Let the battle commence!

So, obviously, VCM, being the social media geeks we are, wanted to get our feel for the app and give you the lowdown on what Vero is all about.

We will tell you what the Vero app offers, why it is dubbed the next big thing, and whether your business should adopt it!

So what on earth is Vero?

Vero is essentially an app that’ makes sharing all of the stuff we love simpler and more focused, ’ making it easier to connect over mutual interests.

Vero claims to be a new social network and a new way to be social online – almost revolutionary!

Now that is a claim and a half!

So, we examined the Vero App and identified its main features. Here is how it works!

Once you have created a profile, Vero allows you to share a post to your feed, just like other apps.

However, the types of posts you can share are more diverse than other apps we know!

You can choose from an image or video, a link to a URL, music, movies or TV, books, or places!

Cool right!? But how does it all work?

So, let’s say you want to share a film to your feed!

  • You first search for the movie title, which is easy to do.
  • Next, you can opt to tag the movie as ‘Watching’, ‘Watched’ or ‘Want To Watch’
  • Then you can also tag it as ‘Recommend’ or ‘Don’t Recommend.’
  • You pick the film cover photo you want to use and comment in the post.
  • Then click share!

What else?

The music, book and place posts work in this same manner.

Then, if you wanted to share a link to a URL, you could simply Google search something through the app to find a webpage, then pick a featured image, make comments, and share it!

Amazing!

Why has Vero created such hype?

There has been so much talk about Vero being the next big thing, but it’s not all down to its cool sharing features.

When you create an account and log into the app, you can click on the search icon. This includes some interesting content, from videos to popular Vero hashtags, products to shop, and featured users.

We found a creative promo video for the app on this page. It sold the story of Vero’s existence to what sounded like a utopian-sounding track, which we must admit was pretty enticing and excited us about the app!

The name Vero means truth in Latin, and this is the brand’s ethos: giving control back to the user and bringing back honesty.

They have announced that the app will not have adverts, which means no algorithms and no intense data collection from anyone!

Yep, it’s what they say! These are pretty bold statements.

However, it shows how Vero eliminates all users’ grievances with Instagram and Facebook to make Vero more appealing.

Smart move!

This is why everyone is shouting about Vero. From its looks, the app offers everything users have been begging for on Instagram recently!

Bad press about Vero!?

As with every new app, there has been a lot of uncertainty about it. Vero experienced a great deal of technical issues as a result of so many people downloading the app. Users struggled to sign up, navigate, or post anything on the app, which left people feeling disappointed in the experience.

Plus, there’s been speculation around the founder’s background.

Is it too good to be true?

Another controversy for Vero is dissatisfaction with their terms of service and users’ right to use content without paying royalties. However, Vero has responded, saying this is a necessity, as with all apps, so that content can be shared and embedded on the app.

One last area of concern for users is that Vero will eventually charge for subscriptions. Everyone loves a freebie, so paying for an app ruffles a few feathers.

However, Vero offers the first million accounts a free subscription to Vero for life!

You had better be quick!

Should your business get on board with Vero?

This is the question that all businesses are going to be considering.

So what do we think here at VCM?

Well, the more exposure your business gets, the better!

Get involved, sign up and get sharing! If it doesn’t pick up, then you haven’t lost out.

We can see how Vero has created a new dimension to social media sharing! It’s pretty cool!

Thinking of using social media marketing to empower your business and increase your conversions? See how our marketing solutions can help by getting in touch.