The perfect way to structure a blog to engage the audience
Are you ready to wow your blog readers, rank in search engines and boost social shares of your content for more visibility? But with almost 10 million blogs published daily, how do you stand out?
Our team has compiled our top tips to ensure your blog page shares valuable and engaging content.
Discover in our recent article how to optimise your company blog…
Speak directly to your target audience
When crafting your blog posts, write as if you’re speaking directly to your audience – this is why the blog page exists.
Before you write a blog on your chosen topic, ensure you know the answers to questions like ‘why would someone keep reading this blog post’ and what will resonate with them.
Discovering what you know about your buyer personas and their interests while you’re brainstorming a topic for your blog post will help you better understand your tone of voice.
Writing with SEO in mind
When writing your blog articles, remember that SEO won’t perform well unless they contain information your target market wants to read. Using tools such as Answer the Public or SEM Rush will help you discover popular questions and trends. Need a consultant to help?
The above points will help you understand how to approach topic ideas and how to talk to your intended audience. Now, we will go through how to structure your blog.
Use compelling headlines
Many people don’t read beyond the headlines, so your headlines must attract attention to ensure your audience wants to click through to read more. The approach is short and sweet, with carefully selected wording that uses targeted keywords. Learn more about copywriting.
Get to the point quickly
Hook and reel the reader straight away, ideally within the first few sentences. If you weave together a long-winded opening, the reader will likely go elsewhere to find their information.
Write shorter sentences
Online content needs to be digestible as people will search for quick answers. That means shorter sentences, paragraphs, and posts, as well as breaking up your content with subheadings.
Use call to actions
All your blogs should have some call to action to make the reader follow through with the action you want them to take. Of course, every call to action will be different, but our top tip is to add a call to action at the start and very end of your blog post.
Here are a few call-to-actions you can add to your blog posts to motivate your reader to create a response:
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Not getting the most out of your blog page content? Get in touch with the team at VCM to discover our marketing services. Looking for industry-specific advice? Check out dental marketing.