The reasons why your small business needs a website
Should your small business have a website? In short, yes.
Many small businesses are still not using the Internet to conduct business. In fact, according to a global survey commissioned by GoDaddy, 59% of ‘very’ small companies did not have a website. We found this astonishing. Not only does a website create a platform to sell goods and services, but it also provides substantial value for potential clients.
There are many ways a website will grow your business:
Builds client trust
Would you trust a company without a website? In today’s society, we are more digital-savvy than ever, and potential clients will expect your company to have a website. If not, they’ll simply look elsewhere. Learn more about gaining trust.
Appear in search engines
As much as 81% of shoppers conduct online research before purchasing. If you don’t have a website, your chance of appearing in front of potential clients is zero.
Optimising your site will help your ranking on the search engine results page for relevant keywords. Meta descriptions, client user journey, long-tail keywords and titles are some things you can start optimising to improve your search engine optimisation (SEO).
Create social proof for your audience
When potential clients browse your website, give them the chance to see reviews and user-generated images from previous clients. Consumers will trust client testimonials and feel inclined to want to have your product/service for themselves.
Showcase your products
Display your products and services exactly how potential clients want to be perceived. Include detailed descriptions or video guides so the consumer knows exactly what they are purchasing when they visit your site, limiting the time for hesitation.
Show your brand image and personality.
The first impression is lasting. Your client will judge your company based on their first experience on your website. A well-designed site will build your business’s credibility. It’s a chance to get your message, mission and personality in front of your target audience. More.
Ready to take your brand further with an attractive website? Get in touch to discuss your project further.