What is the famous 7 Point SEO Process

SEO as a Marketing Process

SEO is a process of hurrying up and waiting. Our work in one month will not show results until the following month.

It is a lengthy process of convincing Google that our client has superior online information and offers a better (business) service to be positioned above other dentists in search results. As the work is ongoing, we charge a fixed monthly retainer.

Whilst there are many strategic discussions to be made, once that information is in place, we follow the same SEO process we have developed over 17 years.

7-Point Process:

Create a content plan that furthers the practice’s goals for patient acquisition.
Execute a content plan:
1. Write content, developing a tone and voice.
2. Upload content to the website.
3. Write metadata and choose the URL and site structure for future-proofing.
4. Add images.
5. Optimise and interlink content into the site.
6. Submit to Google.
Analyse and monitor how Google receives the content (SERPs).
1. Further, optimise content to improve Google’s position.
2. Write additional content to support keyword variations (cost of, how-to, etc.).
3. Introduce off-page optimisation techniques like backlinks and social media signals.
Analyse page/section traffic and conversion rate analysis.
Ask for practice feedback on new patient numbers or any missing information.
Make changes and improve content.
Repeat with new keywords.

If you use this process religiously, you will be able to gain more and more organic search traffic. We appreciate that it is a big ask for any business owner, but it can be done one page at a time. The website’s SEO must have a plan, objectives and milestones to keep everyone involved and motivated. See SEO SMART goal setting.