Your local Guildford Digital Agency shares advice on why all businesses should use Social Media Marketing
Statistics you should know
- Over 60 million businesses have a Facebook business page
- 2 million businesses use their Facebook page for paid advertising
- 93% of Pinterest users are known to use the app for making a purchase alone
- Pinterest drives 25% of all website referral traffic
- 84% of accounts on Instagram follow a business page of their interest; there are currently 840+ million accounts on Instagram worldwide
Social media for business
With over 1.19 billion daily users on Facebook, the range of tools that Facebook offers enormous potential for reaching out to those interested in your business.
You may think that if over 60 million businesses have a business page on Facebook, then the platform is saturated.
That may be true, but with Facebook advertising and its attention to detail, you can gain faithful followers, so this is not something to overlook.
Facebook advertising can take some time to understand. Whether you have a friend who may be able to show you how it works, you have the time to sit down and watch a few YouTube tutorials, or you may even decide to attend some professional social training courses to get you up to scratch, we can assure you that Facebook can lead to converts and more business.
Read: How to create a Facebook ad
After being introduced by Facebook, Instagram is another ever-changing and growing social media platform in digital marketing. Compared to Facebook, Instagram has stated that in 2025, businesses selling a product rather than a service made the most money from Instagram advertising.
This is due to the platform’s visual selling qualities and the use of hashtags and influencers, which makes it much easier for people to find you.
Instagram and Facebook are forever altering and developing their platforms to make them even more accessible to those who use social media to purchase a product or service. They are also adding other tools that businesses can use to help them grow.
So, if you start, you must stay on top of all current trends to achieve the best results over competitors!
Customer service via social media
Customer service on platforms like Twitter and Facebook has become exceedingly popular with clients.
When you’ve got a question, problem or complaint about a product you’ve purchased, the last thing you want to do is spend your time waiting in a queue on the phone or waiting 1-2 working days for an email reply.
Social media client service is so popular because the replies are rapid compared to these other services, with clients now expecting a reply within one hour. Here are some statistics that could persuade you to deal with your clients via social media:
- Solving a client issue on social media costs nearly 1/6th compared to call centre interaction. Source.
- Customers spend 20-40% more when companies engage and respond quickly to their clients on social media. Source.
- 71% of consumers are likely to recommend your brand to others if they have received positive social media care. Source.
- Customer service interactions have increased by 260% on Twitter over the past two years. Source.
Suppose we’ve enticed you to start using social media for your business, but you’re unsure where to start. In that case, we offer social media training courses for Facebook, Twitter, Instagram, and LinkedIn for as little as £90 per person. If this is something you’d be interested in, please enquire at info@vcm.co.uk.