New platforms for creating, sharing, and live-streaming videos are popping up daily
Video marketing is becoming a key driver of leads and sales for brands – just ask YouTube who celebrated their 20th anniversary this year. One example of a recent successful video campaign that drove sales? ‘Beauty Project’ by Selfridges & Co. The video campaign was one of the first retail successes, resulting in a double-digit increase in beauty sales.
Do you want to know why brands now consider video a core part of their digital marketing and content strategies? See our five telling statistics below.
In 2026, 84% of all Internet traffic will be video content
Cisco predicts that consumer Internet video traffic will rise globally from 74% in 2019 to 89% in 2026.
Hundreds of millions of hours of video are watched on YouTube daily, generating billions of views. The number of hours people watch YouTube videos each month is up 50% year on year.
In 2014, Facebook alone reported a 50 per cent growth in video views, reaching over a billion views per day. One year later, it’s up to three billion per day.
Fact: More than two in five (44%) UK adults report having noticed AI Video news stories
39% of tablet owners watch at least one hour of video per day on their device
Mobile devices play a key role in video views, with tablet owners watching a lot of content on the go or in their homes.
Video can reduce email campaign unsubscribers by 75%
Research done by automated email marketing provider Eloqua found that including video in an introductory email reduced unsubscribers by 75%. It’s also been found that including video in email can increase click-through rates by 50%. Using the word ‘video’ in email subject lines can boost open rates by 19%.
52% of shoppers indicate video plays an essential role in making purchasing decisions
Video has been found to play a crucial role in the consumer journey; 52% of consumers say that watching product videos helps their decision-making during online purchases. Hence why TikTok is so good at pushing products.
Studies also show that online shoppers with the option of viewing a video stay, on average, 126 seconds longer and are 69.1% more likely to purchase than other online visitors.
And it doesn’t stop at B2C decision-making—according to Forbes, 75% of executives watch work-related videos on business and B2B websites at least once a week, with over 50% preferring videos to reading text.
57% of UK marketing professionals name video as the content that drives the best ROI
With video watching becoming increasingly popular and having such a high influence on decision-making, it’s unsurprising that marketers get results from video.
Creating a good video campaign may require a more significant investment, but it’s worth it.
B2B and B2C marketers worldwide name video as one of the top three most effective social media marketing tactics.