Instagram recently announced that between June and December 2024, it gained 200 million new monthly active users. That is a massive amount of growth, which illustrates why your UK business can’t avoid Instagram. Numbers are not everything, though, and there are other reasons why Instagram shouldn’t be ignored.
Easy to Use
Compared to other social media platforms, Instagram is probably one of the easier ones to grip with, as essentially all you have to do is share a photo. So, you’re set to go as long as you have a mobile with an average spec camera and Instagram. More on the advantages of Social Media Marketing.
Higher Customer Engagement Rate
While it’s all about sharing a picture, you can affect your engagement rate on Instagram just by adding appropriate and popular hashtags to your photo caption. The addition of these hashtags can increase your reach, and for start-up businesses, it’s a great way to get more exposure. This gives small businesses, especially, the opportunity to build their followers.
Easy to Communicate and Earn Attention
Communicating on Instagram is much easier than on other platforms, as you don’t need to be friends with the other user. Often, you can comment or direct message another account/business (as long as their account isn’t private). This is good for companies looking to collaborate with other businesses or consumers.
Build Brand Character
To be successful with Instagram, you do not necessarily have to add long captions when you post a photo, but consistently uploading photos with either a small or big caption will eventually create a personality for your brand. The more you look on Instagram and interact, the more followers you will have.
Helps your Business Name become Familiar
The more you post on Instagram and the more hashtags or tags you use, the more likely you are to be noticed or trend. People will then use or notice your Instagram name, especially if they tag you in comments or photos. Now, Instagram is not the only social media platform, and your business should aim to use a range of social media platforms which offer different exposure.