Benefits of a social media agency
Our Guildford digital marketing experts share their thoughts on the perks of working with an experienced social media agency to build a better business.
Undeniably, social media will be one of the most powerful forms of digital marketing in 2025 and for the foreseeable future.
That’s why it’s so important to work with an experienced social media agency to help harness the power of different social media platforms and build your business both online and elsewhere.
Social media is an excellent way to reach your clients. It is also a relatively cost-effective method for generating new leads and, consequently, acquiring new clients.
It can also be used to manage sales, including after-sales, with prompt client service activity – after all, clients now expect an almost immediate response to queries.
A handful of ways an experienced social media agency can help you include:
Branding & reach
Facebook has close to two billion monthly active users; Instagram has more than 800 million monthly active users; Twitter has more than 300 million monthly active users; YouTube has more than one billion monthly active users, and Pinterest has more than 160 million monthly active users.
Smaller but still effective platforms such as Google+ have more than 20 million mobile monthly users, and microblogging platform Tumblr has around 40 million monthly active users.
Social media gives your business the enormous potential to reach and acquire new clients, generate leads, and, most importantly, increase sales—especially if it is an e-commerce business.
An experienced social media agency will implement an effective social media strategy that ensures your business achieves the most extensive reach possible while managing your social media efforts and branding.
Most agencies, including VCM, have in-house graphic designers who will work with you to create eye-catching graphics that encourage users to click through to your site, which is the first hurdle in securing a sale.
Lead generation
Social media drives more than 31% of all referral traffic, which means that by working with a social media agency, you can boost your web traffic extensively.
Providing your website has clear call-to-actions and navigation, eye-catching images and detailed but concise information about your products and services, you’re likely to see an increase in client enquiries from your website within months of implementing a comprehensive social media strategy.
Customer acquisition & sales
With leads come sales.
Before implementing a social media strategy using a digital marketing agency or specialist social media agency, ensure you are prepared to fulfil sales and promptly answer queries.
Have stock and packaging ready and a dedicated workforce to handle client queries, including after sales.
Advertising
Over 60% of business-to-business (B2B) marketers find social media advertising a ‘low-cost advertising option’, rightly so.
Social media advertising can generate high traffic levels if you work with a social media agency to target your audience accurately.
From promoted tweets and Facebook posts to Instagram advertising and captivating YouTube videos, social media advertising is an excellent way to boost your business’ reach for a fraction of the cost of traditional advertising.
Customer retention
Acquiring clients is one thing; however, you must also retain them and encourage repeat purchases and referrals. See how we do this for dentists.
Social media provides a broad platform to announce new products, promotional sales, and company updates. It is also a place where you can interact with clients informally, showing clients you care about them even after you’ve secured the sale.
In e-commerce, more than 24% of clients return to place a second order.
Regular email marketing campaigns should also support your social media and client retention strategy – a digital marketing agency such as VCM can help.
Customer service
25% of social media users expect to get a response from client support on the same day, with 32% of users expecting a response in less than 30 minutes and 9.2% of users expecting a response within five minutes.
By working with a social media agency, you can improve your client service efforts on social media with an effective strategy and, often, complete client service management, replying to queries promptly.
Again, by being active on social media, you increase the chance of sales and repeat business—it’s all about keeping clients happy so they not only return but also tell their friends, family, and colleagues about your products.
Working with a social media agency is an excellent way to increase your business’s reach and improve branding.
Most importantly, it is a fantastic tool for increasing web traffic, client leads, and new and repeat sales, and it is an informal way to interact with current and prospective clients.
VCM is a digital marketing agency in Guildford that offers comprehensive social media marketing, SEO and PPC, web design, and email marketing solutions.