Generating 1.44m visitors over a 5-year SEO campaign
- 103% increase in organic search results
- 72.77% increase in the dental website’s total traffic
- 437 secure links built to the website
Only one area of focus for this dental client
From the very beginning, Al-Fa Perio made it very clear to us that they wanted to rank for Laser Gum Surgery. In two years, we not only made this happen but also strategised to target patients in early research searches, where they would be Googling things like “receding gums,” “receding gum symptoms,” and “receding gum stages.”
Keywords Ranked
Top 20 results
0
Content Creation
Pages/Blogs
0
Lead Generation
More conversions
0
%
Organic Traffic
2017-2023
0
Initial problems
The challenge
- A non-modern HTML website providing little information on gum disease, services or case studies.
- The website focused mostly on referrals without explaining to users what service they offered, leading to a high bounce rate.
- There is no history of backlinks or referring websites.
- Low domain authority as a result.
- A limited number of pages or website copy – none of which focused on gum disease or treatment.
- The initial website was not mobile-friendly and did not focus on the user journey. It featured nothing for a user to engage with and had no call-to-actions, navigation or direction for a user to go.
Our action plan
The solution
- Strategising a copy and content plan with the sole focus of targeting patients suffering from gum disease. Pages to create included copy like “causes of gum recession”, “treatment for gum disease”, and so much more.
- Creating the perfect site architecture to split the website into a problem (gum disease), solution (laser dentistry) and last resort (dental implants), to not only improve Google rankings but to improve user navigation.
- Creating a series of Local SEO pages to help the practice rank number one in Essex for gum-related searches and phrases.
- Build a network of backlinks to the website to help increase its authority and ranking positions within Google.
The results
SEO results
- Built 437 links over 22 months
- DA increased to 18 in the first five months
- Total of 193 referring domains
- 100 hours of optimisation for periodontists in big city locations
- 114 new gum disease pages to target patients
- Ranked number one for Laser Gum Surgery
Don't miss out, due to location restrictions we can't work with every practice
Reach more patients
VCM has over 18 years of experience in SEO and dental marketing. We can help you grow your business. No commitment and no hard sell.
