Short 9 month project to rank #1 for local keywords
- Organic search was up by 169.51% on the previous year
- Got the practice to number one for “Invisalign costs”
- Helped this small practice rank number 3 for “porcelain veneers”
- Doubled their traffic within 9 months
Boosting Aqua's online visibility through SEO
We only got to work for Aqua for 9 months, as they ended their contract after achieving very high rankings for big keywords like “porcelain veneers” and “Invisalign costs.”
When we inherited the Aqua website, it was a good example of good SEO but poor content direction and copywriting.
We understand that not all clients wish to engage our services forever but were disappointed to see them go. But are pleased to see the site still performs almost as well today.
Keywords Ranked
Content Creation
Lead Generation
Organic Traffic
Initial problems
The challenge
- Poor, outdated copy that was full of spelling errors.
- Website banners were out of date, and the homepage did not reflect any clickable elements.
- No elements of wider digital marketing on the site, like offers, graphics or calls to action.
- Treatment pages were vague and absent of branded, unique photos.
- The website struggled to rank locally for “dentist in Harrow” and any surrounding areas.
- No treatment pages like Invisalign, Invisalign Go, Invisalign Full, Porcelain Veneers, Composite Veneers etc. existed.
- Several technical issues, where there were multiple problems like multiple H1s.
- The metadata was problematic, or empty.
Our action plan
The solution
- Begin with local SEO to get the practice visible to users Googling for a dentist near them.
- Writing the missing treatment page copy to communicate to users the products available, then moving on to rewrite the site’s copy for general treatments.
- We created deals and offers and used dental financing to entice users to see how affordable cosmetic dentistry can be, which we turned into graphics that are still visible on the website.
- Solving pages of technical errors from an audit, rewriting and creating metadata, then building links to the newly created pages.
- Reworking the site’s template to present copy and content to the user in a way that enhances their experience and encourages click-throughs.
- Linking top treatments from the homepage for patients landing there from Facebook adverts and PPC.
The results
SEO results
- Traffic more than doubled in 9 months
- A boost of 39,275 users
- Over two thousand more conversions
- Improving traffic by 169.51% compared to previous year
- 7,000 pageviews to the Implant Costs page
Business results
- Hired new associate dentists
- 100s more cosmetic cases
- 2,000 phone calls over 9 months
- More local patients within 10 miles
Don't miss out, due to location restrictions we can't work with every practice
Reach more patients
VCM has over 18 years of experience in SEO and dental marketing. We can help you grow your business. No commitment and no hard sell.
