Basic SEO and marketing for new practice

Brand new website developed and designed
Number 3 for emergency dentist in Wycombe
From DA 0 to DA 20
10% of monthly users converted

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Taking Chapel Dental online for the first time

Chapel Dental, run by Dr Rachel Derby, dentistry’s Young Dentist of The Year, is a brand new practice which opened its doors to the public early in 2023. Rachel required a website quickly to start taking bookings and ramp up visibility online.

We were first tasked to design the website, which included many key branding elements like colour scheme, logo, etc.

As the practice finds its feet, we’ve been contracted for a small SEO package to help the clinic gain authority, credibility and relevance online, which included link-building, content creation, local SEO and various marketing offers. Maintenance and tracking included as standard.

Keywords Ranked

Top 3 results

Content Creation

Pages/Blogs

Lead Generation

Conversion rate

0 %

Organic Traffic

2024-2025

Initial problems

The challenge

Designing a website within a short period on a limited budget limiting the number of resources we could utilise.
Dealing with a brand new website without history, domain authority, links, blogs or content.
Getting a small, recently developed site to rank for local keywords and to appear in local search results for “dentist in Wycombe.”
To extend the practice’s patient reach from beyond Marlow and across several areas in Buckinghamshire that patients can travel from.
Carrying out and solving the above challenges on a limited monthly budget.

Our action plan

The solution

We implemented a basic design, providing the practice with a header, footer, homepage and inner page template. We were also responsible for setting up contact forms and producing imagery.

Designed a basic website in 1 month, aligned with the clinic’s branding and vision.
Created geographical pages to dominate the local area of Marlow and High Wycombe for several dental treatments before tackling the wider Buckinghamshire area.
We are building three main referral forms that showcase the clinic’s technology and experience, encouraging other local dentists to refer patients to the practice.
Creating and designing offers to help convert local traffic into choosing Chapel for their dental needs.
Building a long-term plan that focuses on specific areas of the website month-to-month so we can ensure that we deliver a full, comprehensive service that rolls over.